Description

I help brands speak the language of culture.

With 7+ years shaping social storytelling for fashion, lifestyle and luxury brands including Lacoste, Deezer, L’Oréal and Perrier, I turn strategy into stories people actually care about. From Paris to global audiences, I build social ecosystems that feel human, relevant and visually sharp.

Part community architect, part creative strategist, I know how to make a brand sound right and look right everywhere it lives. My work blends insight, instinct and aesthetic precision to drive engagement that’s both emotional and measurable.

If you’re looking for someone who understands both the brand and the algorithm, the message and the moment, that’s literally what I do.

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Lacoste
Global Conversational & Community Specialist
LUXURY GOODS
March 2024 - Today (2 years and 3 months)
Paris, France
Design and lead the brand’s global social media strategy across all platforms. Manage content production, editorial direction, and community engagement at an international scale. Coordinate global campaigns, influencer activations, and brand storytelling in collaboration with cross-functional teams (marketing, PR, creative studio, local markets). Drive reporting, moderation, and tone-of-voice consistency worldwide.
Community management Social media content creator Ligne éditoriale influence
Asap.work
Content & Social Media Manager
CIVIL ENGINEERING
September 2022 - March 2024 (1 year and 6 months)
Paris, France
Built the brand’s identity from scratch across Instagram, TikTok, and LinkedIn. Defined the social strategy, managed creation and publishing, and grew the audience organically. Led influencer partnerships, storytelling, and paid media campaigns to support business growth.
Change
Social Media Manager
May 2022 - January 2024 (1 year and 8 months)
Paris, France
Managed social media presence and digital campaigns for Popeyes, and Berliner. Supervised community management, creative content, and media performance. Defined brand tone, monitored KPIs, and coordinated with creative and strategic departments to ensure impactful delivery.