Blaise Conseil

What I can help with:

Market Intelligence/Generative research: Track evolving consumers and partners behavior's, cultural shifts, and competitor moves. Discover high-value opportunities and prioritise ruthlessly to maximize user and business impact.

End-to-End Research Leadership: Lead multiple strategic research projects end-to-end, including managing ambiguity, complexity, and a mixed methods. Oversee the complete research lifecycle from research design and data collection to analysis, synthesis, and strategic recommendations.

Reporting including consumer insights, and journey maps.

Strategic Research Advocacy: Partner with product, marketing, and growth teams to shape roadmaps, ensuring business solutions align with deep consumer understanding and market realities.

Consumer Journey creation: Surface what people need, fear, or aspire to when making financial decisions and ensure that understanding informs everything from content strategy to product development.

Data-Driven Storytelling: Analyze both qualitative and quantitative data (e.g., survey results, user interviews, behavioral metrics) to validate hypotheses and guide strategic decisions. Present insights as compelling narratives that drive action.

Cross-Functional Collaboration: Build scalable systems for consumer feedback loops, ensuring insights are embedded at every stage of the product lifecycle. Facilitate workshops and knowledge-sharing sessions with design and product.

Mentoring: Set up processes to onboard junior researchers, facilitate insight reviews, and foster a culture of consumer-centricity and continuous learning across the organization.