Description

Hi ! I'm Bilel. I spend my days doing things I find interesting and sometimes, hopefully, things that other people find interesting.

Nearly 4 years working on a global scale for Citroën (+ several Stellantis pitches), 2 years managing The Laughing Cow, Kiri, and Babybel across EMEA and Asia, and various other brands on a more local level such as Heetch, Bandai Namco, and Veet Men.

🥇 x2 Gold Effie 2024 - Heetch

🥇 Gold Effie 2023 - Veet Men

🥈 Silver Effie 2024 - Aptamil

🥈 Silver Clio 2024 - Heetch "IC"

🥈 Silver One Show 2024 - Heetch "IC"

🥉 Bronze Clio 2024 - Heetch "Greetings from la banlieue"

🥉 Wood Pencil D&AD 2024 - Heetch "Greetings from la banlieue"

🐱Creative Strategy Shortlist Cannes Lions 2024

bilelmahjoubportfolio.fr

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Arabic
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Freelance Senior Strategist
Freelancing from Amsterdam
July 2024 - Today (1 year and 11 months)
Amsterdam, Netherlands
Freelancing for several agencies (72andSunny, Herezie Group, Monks...)
For a wide variety of brands: TikTok, L'Oréal Paris, La Roche-Posay, KLM, Art Explora...
Branding Competitive Intelligence Consumer Insight Creative Strategy Brand Platform
BETC
Strategist
February 2021 - July 2024 (3 years and 5 months)
Paris, France
Main Account : Citroën Worldwide, BEL (The Laughing Cow, Babybel, Kiri) EMEA and Asia, Aptamil Europe, Heetch France
Others : Bandai Namco, Boucheron
Brand Platform Creative Strategy Branding
Herezie
Junior Strategist
May 2020 - September 2020 (4 months)
Paris, France
Strategic planning internship to help respond to client briefs (creative brief, brand building, competitive review)

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Master 1 & 2 Marque, Publicité et stratégie de communication
CELSA - Ecole des hautes études en sciences de l'information et de la communication
2021
Master 1 & 2 Marque, Publicité et stratégie de communication
Master of Mass Communication
서울대학교 (Seoul National University)
2020
Master 1, Communication and Advertising

Check out Bilel's education

Bilel Mahjoub

Senior Strategist - Ex BETC

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