Description

After 14 years of learnings and great accomplishments @L'Oréal where I was able to develop my skills as a real marketing and people management expert, and a great discovery experience in the NGO world, I am willing to jump into the freelancing world and find a mission where I can enlarge my responsibilities, develop and share my skills with new collaborators in a new challenging environment. Passionate, motivated, engaged, I have a real entrepreneurial mindset and can adapt myself easily to new projects and environment.

Languages

French
Native or bilingual
English
Fluent
Dutch
Conversational
Spanish
Basic

Workplace preferences

Can work on-site

Bruxelles (up to 50km)

Memisa Belgium - NGO
Coordinator Communication - Education - Fundraising
CIVIC AND SOCIAL ORGANIZATIONS
June 2022 - February 2023 (8 months)
Bruxelles, Belgium
Coordination, management and development of 6 people
Develop and manage the communication strategy [increase awareness + reinforce image] and fundraising strategy [increase fundraising via recruitment + loyalty of donors]
Develop the mobilization strategy in collaboration with the education manager and other partners/NGO’s to reach the objectives defined in the DGD program 2022-2026
Develop PR strategy and increase visibility of Memisa among national press and partners
Budget & ROI management and responsibility
Team Management Communication Fundraising Marketing Marketing de contenu Stratégie de communication Communication digitale Analyse de données
L'Oreal Belgilux
Brand Director Vichy & Cerave (Active Cosmetic Division)
FASHION AND COSMETICS
March 2018 - September 2021 (3 years and 6 months)
Bruxelles, Belgium
As a Member of the Executive committee, strategic decision maker to improve the organization and the development of the division
Recruitment, creation and management of a new local marketing team
Provide strategic leadership, vision and direction to the team [ 9 people ]
Mobilize and federate other departments (digital, medical, sales, supply, finance) to reach common objectives
Responsible of the 360° result oriented go to market strategy (positioning, storytelling, online & offline media strategies, in store & e-commerce activation, PR, influencers,…) + close collaboration with media/creative agencies & suppliers
Enhancement of brand image + communication B2B & B2C
Advocacy/CRM strategy : consumers/influencers/doctors/pharmacists
Close collaboration with medical director and field team to develop medical visit strategy
Market studies, sales analysis (sell-in/sell-out) in order to develop strategies to recruit/retain clients & consumers
P&L & Budget responsibility
Regular collaboration & reporting to top management & headquarters in Paris
People Management Marketing Brand Management Stratégie de positionnement P&L responsibility Go-to-market Strategy Médias Marketing digital
L'Oreal Belgilux
Marketing Director La Roche Posay Benelux
FASHION AND COSMETICS
May 2017 - February 2018 (10 months)
Bruxelles, Belgium
Management, training and development of marketing team [4 people]
Responsible of 360° marketing strategy & brand image communication
Motivation, collaboration and communication of vision/objectives to other departments
P&L & Budget responsibility
Team Management Go-to-market Strategy Marketing