Description

Social intelligence consultant since 5 years.

Former communication manager for public institutions between 2011 and 2017.

I track and analyse people's behaviours, perceptions, interactions and habits on social networks : social listening, audiences insights, trends and market opportunities, brand monitoring...

Clients : NGO, food, luxury, public institutions, social listening/marketing agencies etc.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Montpellier (up to 50km), Paris (up to 20km), Lyon (up to 30km), Marseille (up to 30km), Toulouse (up to 30km)

Freelance
Social listening consultant
CONSULTING AND AUDITS
January 2019 - Today (7 years and 5 months)
Monitoring (brand, topics, communities, people), weak signal identification, benchmark, influence and reputation report (audiences, tribes, opinion leader etc.) and crisis detection/follow up.
Few references : Danone Food Revolution barometer (since 2019), Personae enrichment and discover (NGO donation campaign), Prospective study on millenials (french national radio)...
Tools : Bloom, Radarly, Talkwalker, Audiense
Customer Insight social listening Branding Social Media Marketing influence Social Media Analyse d'Audience Benchmark prospective
Arts et Métiers
External communication manager
PUBLIC SECTOR
July 2013 - July 2017 (4 years)
Paris, France
Print, event, social media et press relation. Coordination of the national communication network, crisis communication and support/promotion of the network of students, alumni and partners (COMUE heSam Université etc.)
Few references : redesign of print materials, creation of the social media identity...
Stratégie de communication Social Media Relations presse Graphisme print Communication print Evénementiel Community management Communication digitale Rédaction web
ENSTA PARIS
Webmaster/ Community manager
PUBLIC SECTOR
November 2011 - June 2013 (1 year and 8 months)
Palaiseau, France
Social media, internal trainer about communication, intranet and external website management and update, event
Few references : conferences on e-reputation, creation of the social media identity, management and redesign of laboratory websites...
Social Media Community management webmaster Evénementiel intranet Training Rédaction web Rédaction de contenu

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Master in digital communication and medias/multimedia
Université Paris XIII
2011
Bachelor in Communication and Media Studies
Université Sorbonne Nouvelle
2009

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Betty Parreno

Consultante social intelligence & social listening

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