About Bertrand
- En phase d'exploration : Recherche utilisateur, prototypage rapide et validation de concepts pour sécuriser votre trajectoire produit.
- En phase de construction : Architecture de l’information, optimisation de flux complexes (back-office, outils experts) et mise en place de Design Systems robustes.
- Synthèse stratégique : Traduire des besoins business et des contraintes techniques en parcours fluides.
- Leadership : Embarquer les parties prenantes et les équipes de développement autour d'une vision produit claire.
- Pas de bullshit, pas de "quick and dirty": Une priorité absolue à la valeur réelle pour l'utilisateur et à l'efficacité opérationnelle.
French
Native or bilingual
English
Native or bilingual
Experience
- MichelinDesign Team LeadTRANSPORTATIONNovember 2022 - July 2025 (2 years and 8 months)Boulogne-Billancourt, FranceLed the ViaMichelin design pivot — from a pure navigation tool to a more editorial, “slow travel” discovery experience focused on places and local curation.Had to navigate quite a few constraints along the way (legacy tech, ads model, business expectations), while still pushing for a meaningful product shift.Ran user research and workshops with product teams to explore and validate new directions, often through quick prototyping and iterations.Managed a small team (3 designers) and worked closely with leadership (CEO, PM) to keep design aligned with an evolving roadmap.Built a multi-platform Design System from scratch (200+ components), used across teams to bring more consistency and speed on the product side.
- Universal Music FranceSenior User Experience DesignerENTERTAINMENT AND LEISURESeptember 2022 - October 2022 (1 month)Paris, FranceEngineered the "0 to 1" architecture of the Digster CMS for global content curation, replacing legacy systems with a scalable architecture built for international growth .Produced comprehensive functional specs and wireframes for complex multi-territory rights management, solving hundreds of operational edge cases and legal constraints.Designed AI-augmented workflows for content discovery and playlist maintenance to maximize power-user efficiency through intelligent process automation .
- VeepeeSenior User Experience DesignerRETAIL (LARGE RETAILERS)January 2021 - January 2021Saint-Denis, FranceOptimized 4 mission-critical back-office platforms for Sales Preparation, focusing on high-efficiency workflows for internal power users and complex information architecture.Collaborated with data scientists to ship strategic features, translating data-heavy logic into intuitive interfaces for high-stakes operational decision-making.Spearheaded the transition from Sketch to Figma, refactoring a scalable Design Library and authoring UX guidelines to ensure consistency and eliminate design debt across the organization.
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Education
- BachelorESSEC - ESSEC Business School2011