About Benoît
🏆8 ans d'expérience en achat média
🥇1 an et demi en management d'équipe
🙋🏻♂️ Relations business et négociations régies et data providers
✅Expert plateformes d'achat programmatique et réseaux sociaux
👨🏻💻 Achat média intelligent / KPI centric
💎Rétrospective campagnes fin 2024 (Sept-Dec) :
• Spotify Wrapped 2024 (EMEA & United-States)
• Service d’Information du Gouvernement.
• Morbidware : Mörk Borg (Kickstarter Launch)
• Reakktor Studio : G-Rebels
• Focus Entertainment (EMEA & United-States)
Mes offres :
🛠️Achat média
🧠Stratégie d'achat média
🤝Accès DV360 & autres plateformes d'achats pour vos campagnes
💥Expérience de gestion de campagne adaptées à tout budgets
📈Optimisation, bilans, recommandations
⚡️Lead équipe acheteurs média
🔬Consultant stratégie marketing digital
🦸🏻♂️Formation programmatique
Qui suis-je ?
🏆Media Trader @Dentsu @AmnetGroup : BMW, Red Bull, ING Direct, Gouvernement
🚀Ad Operation @TheProgrammaticCompany : Blizzard Entertainment, Don't Nod, NACON
🥇Media Manager @FocusEntertainment : Stratégie média, répartition budgétaire, négociations éditeurs et consoliers (Playstation & Xbox)
📧 Disponible et réactif: E-mail, téléphone
Notre collaboration :
⚡️Disponible 5j / 5 pour atteindre vos objectifs (check Malt disponibilités)
📍 J'exerce depuis Levallois
🕺🏻 On se rencontre : réunions, locaux, en Île-De-France
🙏 Totale transparence
Mes compétences :
- Gestion de campagnes programmatiques et sociales
- Gestion de plan média & optimisation budgétaire
- Intrégration Demand Side Platform
- Relation Client (Reporting, présentations des plans, performances et recommandations)
- Gestion relation avec les éditeurs premium (Private Market Deals, Preferred Deals, Guaranteed Deal...)
- Gestion d'équipe
Mes plateformes :
- Display & Video 360
- Youtube Ads
- Facebook Ads
- Twitter Ads
- Tik Tok Ads
- Amazon DSP
- Reddit Ads
- Google Ads (ou Search Ads 360)
- Displayce (DOOH)
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- G2KTM Media StrategiesConsultant & Media Trader FreelanceAugust 2024 - Today (1 year and 10 months)Île-de-France, FranceConsultant in Media Strategies & Media Trader, Campaign Integration & Optimization (Social and Programmatic) I am an experienced freelance consultant specializing in the integration and optimization of social and programmatic campaigns. I help businesses maximize their ROI by developing personalized and effective media strategies. With deep expertise in media buying and multi-channel strategies (7 years), I collaborate with my clients to design, implement, and fine-tune high-performing campaigns across social and programmatic platforms. My services include:• Campaign Integration: Technical and operational setup of advertising campaigns across various platforms.(DV360 for Programmatic and Youtube Ads, Amazon DSP, Facebook Ad manager, Tik Tok Ads, Twitter Ads, Reddit Ads, Displayce, Search Ads 360 & Google Ads)• Campaign Optimization: Real-time performance analysis and adjustments to maximize results.• Media Strategy Consulting: Development of media buying strategies aligned with business objectives.• Ad Budget Management: Monitoring and optimizing ad spend for maximum return.• Reporting and Analysis: Creation of detailed reports for clear insights into performance.
- FOCUS ENTERTAINMENTMedia ManagerMarch 2023 - August 2024 (1 year and 5 months)Paris, FranceAdvertising Team Management :• Campaigns Management Process (Timing & Deadlines Management, Launch, Lead for Advertising Team)• Campaigns Performances Monitoring (Team Communication for Optimizations & Troubleshootings)• Campaigns Tools Integration (Technologic Tool Integration and Business Management)• Supervise & Develop Team Tasks According to Strenghs Media Plan Analyst for TradeMarketing Team : Uplift retailers digital strategy Media Planning & Publishers Business Relationship for Focus Entertainment Games :• Warhammer 40,000: Boltgun (2023)• Warhammer 40,000: Space Marine 2 (2024)• Banishers: Ghost of New Eden (2023-2024)• Aliens: Dark Descent (2023)• Dordogne (2023)• My Time At Sandrock (2023)• Atlas Fallen (2023)• Expeditions (2024)• Snowrunner (2023-2024)• Toxic Commando (2024)• Insurgency Sandstorm (2023 - 2024)• Atomic Heart DLC (2023 - 2024)
- Media InstituteSpeakerFebruary 2021 - December 2022 (1 year and 10 months)Paris, FranceProgrammatic Advertising Trainer - Basics & ecosystem of programmatic : ADOPS FocusPrésentation de l'écosystème programmatiqueStratégie de Header BiddingArchitecture de modèle agence pour l'achat programmatiqueStratégie d'achat cross-platforms, des réseaux sociaux jusqu'au SearchCréation de campagnes programmatiques sur DV360
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Education
- Stratégie et Communication Online, Communication Digitale et Campaign ManagementMedia Institute Paris2017Stratégie et Communication Online, Communication Digitale et Campaign Management
- Licence Economie, Droit et GestionUniwersytet Łódzki2015Licence Economie, Droit et Gestion