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Benoit Greslebin

Senior product manager

Can work in or around Paris

  • 48.8546
  • 2.34771
Propose a project The project will begin once you accept Benoit's quote.
Propose a project The project will begin once you accept Benoit's quote.

Location and workplace preferences

Paris, France
Can work onsite in your office in
  • around Paris and 50km


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Verified email



Skills (27)

Benoit in a few words

10+ years experienced product manager and tech entrepreneur. I have been managing a wide variety of software, digital, and high-tech hardware products, in start-ups and very large international groups (Orange, Nokia).

As an entrepreneur, I've had a lot of fails, and some successes, but most important, I've gained operational experience that will help you to get your job done:
- Start-ups who need to reinforce their technical and/or marketing product management
- Mature companies developing new products/features/offers

Product management skills:
- Market strategy / Business case
- Product positioning (e.g Blue ocean)
- Product market fit
- Value proposition, messaging, narratives
- Go to market strategy
- Sales forces training
- User research/discovery
- Design thinking, MVP approach
- Cross functional team management: customers (always first), marketing, sales, engineering (product owner, product ops, Ux design, web developers, embedded software, electronics, mechanics, test QA, delivery), customer support

Concepts/methods I use, and books I like:
- Blue Ocean Strategy (Kim and Mauborgne): sharpen product positioning
- Jobs to be done playbook (Kalbach): user research canevas, product market fit enabler
- Profit first (Michalowicz): simple business rules to strive
- Inspired (Cagan): product management mindset to share with everyone


Portfolio is only available to registered users


BADDY - Make robots, Play sports!


Founder @BADDY


March 2016 - Today (6 years and 7 months)

First and unique digital education project to learn robotics and play sports. For home or school, students learn how to make a robot, which is then used by class sports students. The fantastic opportunity to build as a team, a robot that has actually a real usage and purpose. BADDY is made with Open Source technology, enabling the development of robotics and sports everywhere, for everyone. It is fuelled by a self growing community, an ecosystem that drives its expansion. BADDY is a also a sustainable development project that has no limit but the sky: if you can repair and upgrade your robot, you then get rid of programmed obsolescence. In marketing terms, BADDY is a successful example of Blue Ocean implementation and positioning, with value maximisation at reasonable investment (See MVP/Minimum Viable Product). Didn't know about BADDY? check this out:

Consultant / Freelance

Software Publishing

Consultant - Strategic Marketing and Product Management  - As a freelancer

June 2016 - Today (6 years and 4 months)

Coaching in strategic marketing, product management, international Business development Tasks: - Marketing: Strategy (e.g Blue ocean), positioning, creating and sharpening value proposition and messaging, New product introduction, etc. - Support International Business development: key prospects + Bid management, strategic selling

Intersec Group

Software Publishing

Product Manager

July 2013 - April 2016 (2 years and 9 months)

- Product management in the Big Data software Industry - Cross vertical: Telco, Banking, Insurance, Government/Institutions, Utilities - Define breakthrough value proposition in a competitive market landscape - Hands-on spearhead technology: fast data/streaming analytics, geo location, data mining and algorithms - Convert Technology capabilities to $M of new revenue streams or cost savings (Fraud loss&costs reductions etc.) - Product marketing strategy: Market dynamics and segmentation, Customer value proposition, Pricing strategy, Go to Market, Sales tool kit etc... - Strong sales process support and lead management

Orange - ORANGE


Technical Product Manager  - As a freelancer

June 2010 - June 2013 (3 years)

External recommendations

Check out Benoit's recommendations