As an entrepreneur, I've had a lot of fails, and some successes, but most important, I've gained operational experience that will help you to get your job done:
- Start-ups who need to reinforce their technical and/or marketing product management
- Mature companies developing new products/features/offers
Product management skills:
- Market strategy / Business case
- Product positioning (e.g Blue ocean)
- Product market fit
- Value proposition, messaging, narratives
- Go to market strategy
- Sales forces training
- User research/discovery
- Design thinking, MVP approach
- Cross functional team management: customers (always first), marketing, sales, engineering (product owner, product ops, Ux design, web developers, embedded software, electronics, mechanics, test QA, delivery), customer support
Concepts/methods I use, and books I like:
- Blue Ocean Strategy (Kim and Mauborgne): sharpen product positioning
- Jobs to be done playbook (Kalbach): user research canevas, product market fit enabler
- Profit first (Michalowicz): simple business rules to strive
- Inspired (Cagan): product management mindset to share with everyone
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- GoogleCEOSOFTWARE PUBLISHING
Menlo Park, CA, USA
September 1998 - Today 25 yearsIf I had to sum up my life up to this point, I'd say it's been one heck of a ride...HTML CSS JS Photoshop
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Do you really want to delete this item?
Do you really want to delete this item?