About Benjamin
Senior executive with 20+ years of experience in digital marketing, brand, advertising, communications & media strategies, and eCommerce.
I lead large teams, advise C-level stakeholders, and drive business turnarounds. I focus on digital transformation powered by AI adoption, data-driven media, integrated brand strategy and bold creativity.
Skills: Digital Strategy, Content Production, AI Acceleration, eCommerce, Precision Marketing, Martech, Data-Driven Insights, Team Leadership, Business Turnaround, C-Level Advisory.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- WNP (Creative Integrated Agency), acquired by Anomaly/Stagwell GroupVice-President & Managing PartnerDIGITAL AND ITMarch 2021 - Today (5 years and 4 months)Paris, France
- Re-organized and turned around the agency, achieving positive EBITDA in 2023 after 3 years of losses.
- Accelerated digital, social, influence, and content production practices with major client wins (Danone, Cora, La Centrale, La Poste, etc.).
- Led M&A process culminating in WNP's acquisition by Anomaly in April 2024.
- Rico (Marketing & Digital Business Consultancy)FounderDIGITAL AND ITJanuary 2020 - January 2021 (1 year)Paris, France
- Advised corporations and startups on business, marketing, and digital strategy.
- Global Head of Media & Advertising at Europcar Mobility Group: Led global agency pitch selection process for media & advertising, centralized local sales & marketing budgets, created global / regional / local assets, developed global campaign guidelines, strategic presentations to the board of directors, pandemic crisis management etc.
- Other notable assignments: PMI, Biocodex, Schindler France.
- OMDManaging Director, FranceDIGITAL AND ITJanuary 2018 - January 2019 (1 year)Paris, France
- P&L responsibility over 70+ clients and 190+ employees.
- Led major accounts like Renault, Nissan, E. Leclerc, Google, Apple, Easyjet, PepsiCo, Henkel, Levi’s, Sony Pictures, Barilla, Luxottica etc.
- Improved client referral ratings by +15% in 2 quarters.
- Overhauled agency structure and deployed Omnicom's precision marketing tech
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Education
- B.A.Université Paris IX Dauphine2003B.A.
- College Degree in Management and Applied EconomicsUniversité Paris IX Dauphine2002College Degree in Management and Applied Economics