About Benjamin
English
Native or bilingual
German
Basic
Experience
- ApX MobilityFounder & Managing DirectorCONSULTING AND AUDITSSeptember 2025 - Today (9 months)Paris, France• Structuring or reinforcing B2B go-to-market strategies• Supporting scale-ups and SMEs during growth or transformation phases• Leading or supporting complex C-level negotiations• Building strategic partnerships (leasing, fleet, energy, charging, mobility services)• Acting as interim commercial leader when needed• Conducting fleet electrification audits and defining EV transition roadmaps
- DRIIVEMECountry ManagerLOGISTICS AND SUPPLY CHAINAugust 2024 - September 2025 (1 year and 1 month)Paris, France• Leading commercial and operations teams (40 people: 10 sales, 30 operations) to accelerate revenue growth across France and BeNeLux.• Managing a €30M turnover through B2B fleet, SME and new business channels.• Restructured the organization by recruiting key leaders (Head of Sales, Head of Ops) and redefining team efficiency metrics.• Created a Partnerships department to strengthen synergies with OEMs, leasing companies and logistics partners.• Member of group CRM taskforce, driving process automation and sales data visibility at European level.
- VINFASTCountry Sales Director France & Fleet Sales Director EuropeAUTOMOBILEJanuary 2022 - June 2024 (2 years and 5 months)Levallois-Perret, France• Built and led VinFast’s European B2B operations from ground up, managing fleet, leasing, and corporate channels across France, Germany, and Benelux.• Launched the French market from scratch — recruited and managed a 40-person commercial team, structured retail operations, and delivered early-stage reservations and pre-order processes.• Opened 8 retail stores in France in 2023, establishing the brand’s first physical network in Europe.• Negotiated strategic partnerships with key leasing and mobility players (LeasePlan, FINN, Sixt, Hertz, Europcar) covering >100,000 units in potential volume.• Positioned France as VinFast’s #1 European market, driving the highest activation and conversion rates across the region.• Led EU fleet strategy, securing white-label partnerships and B2B deals that accelerated VinFast’s entry into the European corporate mobility ecosystem.
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Education
- MarketingESCE2004Marketing
- Lappeenranta University.