About Béatrice
With 16 years across Luxury, Beauty, Hospitality, Automotive, and FMCG, I combine strategic vision and hands-on execution across e-commerce, product management, MarTech, and program delivery — with proven results including +2 points Web Direct at Accor and +30% configuration rate at DS Automobiles.
Whether stepping in as an interim manager or taking on focused expert missions, I bring the cross-functional expertise and agile mindset to deliver impact quickly.
English
Fluent
Spanish
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- AccorDigital & E-commerce, ALL (ACCOR online booking platform)HOSPITALITYJune 2022 - Today (4 years)Issy-les-Moulineaux, France2024–2025 — Program DirectorLed Accor personalization transformation with an omnichannel strategy; defined a 3-year roadmap and operating model. Managed the RFP process, vendor evaluation and selection.Owned business rules and scoring logic for the recommendation engine.2022–2023 — Online Client Experience Projects DirectorContributed to a more than 2 percentage point increase per year in Web Direct share.Headed a five-person Project Management team for ALL Accor digital ecosystem (Attract Tribe); defined project purpose, led product discovery, and owned the business roadmap. AEM ecosystem.
- BF Consulting, FounderDigital and E-Commerce Consultant, freelanceJanuary 2019 - February 2023 (4 years and 1 month)Paris, FranceFreelance Digital & E‑Commerce Consultant (Paris) delivering e‑commerce strategy, digital product launches, localization, content & translation operations, and stakeholder management for luxury and food‑tech clients.Key projects: led digital fragrance category strategy and European rollouts for CHANEL (CSR packaging, Click & Collect, product reviews) and managed localization, content, and freelance teams for Innit.
- CHANELDigital and E-Commerce ConsultantFASHION AND COSMETICSMay 2020 - January 2023 (2 years and 8 months)Neuilly-sur-Seine, FranceFragrances & Beauty Division, Chanel.com, e-commerceDeveloped 2022/2023 digital fragrance category strategy and defined roadmap.Managed rollout of Chanel.com across Europe at central level; implemented CSR e-commerce packaging and optimized product reviews.Watches & Jewelry Division, Chanel.comLed discovery for the CHANEL & MOI client-care relationship program and launched Click & Collect in the UK.
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Education
- MBA Marketing & Management du Luxe/ Institut Supérieur du Marketing du Luxe, Chaire CartierSup de Luxe2009Professional thesis: What will be the evolution of the e-shopping luxury outlet? Propositions of a multi-channel strategy.
- Master en MarketingEMLV - École de Management Léonard de Vinci2008Thesis about web-marketing strategies in the luxury industry : comparison between Louis Vuitton and Hermès
Certifications
- Lead ProductTHIGA2025
- Certificate Artificial intelligence for businessESCP