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Baudouin Lamour De CaslouBL

Baudouin Lamour De Caslou

Operations - Ex Manomano / Ex Pennylane

€750/day
Paris, FR
8-15 years

Average response time: 1 hour

About Baudouin

Fort de 9 ans d’expérience en Strategy & Operations, j’accompagne startups et scale-ups dans leur structuration, la mise en place de process data-driven et le pilotage de projets stratégiques (pricing, go-to-market, RevOps, internationalisation). Mon objectif : transformer vos roadmaps en résultats concrets et scalables.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Pennylane
    Senior Strat & Ops SME
    October 2024 - Today (1 year and 8 months)
    Main experiences: Launched Indirect Program and scales SME organization
    • Led complete pricing overhaul for Large SME segment, driving +10pts conversion rate and +10% ARPA improvement
    • Scaled indirect distribution model to achieve 4x MRR growth through sales process standardization and implementation of partner engagement program (training, incentives, performance challenges)
    • Transformed sales organization structure with optimized staffing model and enhanced middle management layer, resulting in +10% MRR per IC
    SQL Conduite du changement Analyse de données Data visualisation
  • Hyliko
    Lead Operations
    March 2023 - Today (3 years and 3 months)
    Main experiences: Launched Trucks As A Service solution to decarbonise road transport with hydrogen
    • Defined strategy and business model for all services (Rental, Maintenance, Digital) and for commercial activities (definition of commercial offer, target identification, prospection process, …)
    • Led strategic and operational projects such as set up of the first network of hydrogen HGV repairs in France and structuration of rental business
    • Monitored team performance (3 sales, 4 operations) and managed P&L and budget (confidential)
    Gestion de projet Finance
  • ManoMano
    B2B Lead Performance & Business
    E-COMMERCE
    January 2020 - February 2023 (3 years and 1 month)
    Paris, France
    Main experiences: Define and implement advice services for a B2B digital marketplace
    • Strategic Organization & Performance Management ○ Defined and implemented sales strategy with 3-tier governance structure ○ Built and managed business plans up to €73M while maintaining costs below 4.5% of revenue ○ Structured organizational model to support +125% YoY growth ○ Recruited and managed 2-person team to monitor sales performance through visual tools ○ Collaborated with data science on complex analysis (AB Testing, lead scoring, LTV impact)
    • Operational Development & Scale-up ○ Designed and deployed lead generation strategy generating €40M in business volume ○ Implemented scalable tools ecosystem across 5 countries (150+ sales representatives) ○ Launched two outsourcing partnerships to accelerate growth ○ Implemented personalized product recommendation system ○ Recruited and managed 2-person team for sales tools optimization and deployment
    SQL CRM Animation

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Education

  • Msc Finance
    LYON BUSINESS SCHOOL
    2017
    Msc Finance
  • Global Engineering
    2014
    Global Engineering

Skill set

Categories