About Baudouin
French
Native or bilingual
English
Fluent
Experience
- PennylaneSenior Strat & Ops SMEOctober 2024 - Today (1 year and 8 months)Main experiences: Launched Indirect Program and scales SME organization• Led complete pricing overhaul for Large SME segment, driving +10pts conversion rate and +10% ARPA improvement• Scaled indirect distribution model to achieve 4x MRR growth through sales process standardization and implementation of partner engagement program (training, incentives, performance challenges)• Transformed sales organization structure with optimized staffing model and enhanced middle management layer, resulting in +10% MRR per IC
- HylikoLead OperationsMarch 2023 - Today (3 years and 3 months)Main experiences: Launched Trucks As A Service solution to decarbonise road transport with hydrogen• Defined strategy and business model for all services (Rental, Maintenance, Digital) and for commercial activities (definition of commercial offer, target identification, prospection process, …)• Led strategic and operational projects such as set up of the first network of hydrogen HGV repairs in France and structuration of rental business• Monitored team performance (3 sales, 4 operations) and managed P&L and budget (confidential)
- ManoManoB2B Lead Performance & BusinessE-COMMERCEJanuary 2020 - February 2023 (3 years and 1 month)Paris, FranceMain experiences: Define and implement advice services for a B2B digital marketplace• Strategic Organization & Performance Management ○ Defined and implemented sales strategy with 3-tier governance structure ○ Built and managed business plans up to €73M while maintaining costs below 4.5% of revenue ○ Structured organizational model to support +125% YoY growth ○ Recruited and managed 2-person team to monitor sales performance through visual tools ○ Collaborated with data science on complex analysis (AB Testing, lead scoring, LTV impact)• Operational Development & Scale-up ○ Designed and deployed lead generation strategy generating €40M in business volume ○ Implemented scalable tools ecosystem across 5 countries (150+ sales representatives) ○ Launched two outsourcing partnerships to accelerate growth ○ Implemented personalized product recommendation system ○ Recruited and managed 2-person team for sales tools optimization and deployment
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Education
- Msc FinanceLYON BUSINESS SCHOOL2017Msc Finance
- Global Engineering2014Global Engineering