Description

🎯 Consultante Stratégie Marketing & CRM | Experte Brevo, Klaviyo & ActiveCampaign

Besoin de transformer votre base de données en levier de croissance ?

Spécialisée dans les secteurs de la Mode, du E-commerce, du Retail et de la Santé, j’accompagne les marques dans la création de stratégies CRM et marketing à fort impact. Mon approche allie rigueur analytique et expérience client pour maximiser votre rétention et votre ROI.

Plus qu'une exécutante, je suis votre partenaire pour bâtir des parcours clients fluides et automatisés.

🚀 Mes piliers d'intervention :

Stratégie CRM & Automation : Audit, segmentation et déploiement de flows complexes sur Brevo, Klaviyo et ActiveCampaign. Objectif : le bon message, au bon moment.

Expérience Client & Parcours Patient : Cartographie de parcours (e-commerce, retail, santé) pour booster la LTV (Lifetime Value) et la confiance.

Croissance Digitale : Optimisation de votre tunnel de conversion (Emailing, Social Ads, SEO) et pilotage de projets marketing 360°.

🛠 Stack Technique :

CRM : Klaviyo, ActiveCampaign, Dynamics 365, Odoo.

Acquisition & Data : Meta Ads, Google Analytics, Google Ads.

Organisation : Notion, Monday, Typeform.

✨ Pourquoi moi ?

Je maîtrise aussi bien les codes de la Fashion/Lifestyle (image, émotion) que les exigences de la Santé/E-learning (confiance, pédagogie). Je livre des solutions sur mesure, structurées et directement actionnables.

Prêt(e) à accélérer votre croissance ? Discutons de votre projet ! 🚀

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Freelance
Marketing Manager Multi-sector · France & international (remote)
HEALTH AND WELLNESS
April 2025 - Today (1 year and 4 months)
Long-term assignment · Medical sector, Switzerland

Goal : Implemented local marketing and communication strategies across 115 clinics in Europe to strengthen brand visibility, activate the therapist network, and increase qualified patient flow → +34% patient engagement in 6 months

● Animate and engage the therapist network (webinars, newsletters etc.) +28% event attendance
● Coordinate initial and ongoing training programs
● Organize local patient events (Posture Days, mini-assessments)
● Develop local partnerships (health, sports, corporate)
● Enhance local and digital visibility of clinics (115 clinics in Europe) +18% digital visibility (organic + social)

Short/mid-term projects · Various clients
SEO blog content: semantic audits, search-intent writing, internal linking
Multi-sequence email campaigns: segmentation, A/B testing, open & click-rate optimisation
Google Ads (Search & Display): campaign setup, bid management, ROAS optimisation
Communication digitale Stratégie webmarketing Réseaux sociaux Content marketing E-learning
Raise Agency
CRM & Loyalty Program Manager
E-COMMERCE
January 2024 - February 2025 (1 year and 1 month)
Lead retail loyalty programs: Launched and scaled the MyFid app for brands like Etam, Promod, Okaïdi, Monoprix, and more, driving customer loyalty through personalized experiences.
Enhance customer experience:Oversaw the La Carte Fid program, using data to create tailored loyalty strategies that increase retention and engagement.
CRM integration & automation: Managed CRM tools and email automation, streamlining processes to deliver personalized, data-driven communications.
Team leadership: Built and led Customer Service teams for La Redoute, TADAM, Monoprix, and Carte Fid, ensuring exceptional service and operational efficiency.
Data-driven insights: Developed dashboards to track program performance and customer satisfaction, driving continuous improvement.
Bagatelle Mall, Ascencia Group
Marketing Manager
December 2022 - December 2023 (1 year)
Mauritius
• Implement a new marketing strategy aligned with the mall's objectives
• Plan & execute advertising and promotional campaigns to increase sales
• Plan the marketing budget and key performance metrics
• Conceptualize & coordinate events within the mall premises
• Collaborate with tenants & partners to create compelling event concepts.
• Property management responsibilities; mall check-up & reporting safety, mall's infrastructure, visitors' feedbacks & tenant's issues