About Basma
Diplômée de Centrale Paris,
Passionnée de data avec un fort esprit analytique,
Toujours en quête de nouveaux défis,
je cherche de nouvelles opportunités dans l’analyse des données ainsi que dans la gestion des projets autour de la BI/data.
J’interviens spécifiquement dans la mise en mise en oeuvre de solutions BI. Mes expériences sur le pilotage et la conception de nombreux projets complexes BI me permettent de couvrir la chaîne complète d’un projet.
Mes qualités humaines, mon sérieux, ma rigueur et mon dynamisme sont de véritables atouts me permettant de contribuer aux succès de vos projets.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- sig plcBI project managerCIVIL ENGINEERINGDecember 2022 - Today (3 years and 5 months)- Managed data projects at SIG PLC, a leading company in the trading of construction materials.- Led a team of up to 6 full-time employees (FTE) and managed a budget of 800K euros.- Collaborated with key client departments, including:**Supply Chain: Developed Power BI reports to optimize inventory management, resulting in improved stock control and cost savings.**Sales: Created custom reports enabling branch and regional managers to track and enhance commercial performance, leading to increased revenue.**CSR (Corporate Social Responsibility): Implemented dashboards for monitoring environmental and social indicators, facilitating sustainable business practices.**Pricing: Produced reports to support pricing strategies and competitive analysis.**Transportation: Developed KPI-driven reports for measuring on-time delivery and customer satisfaction, leading to enhanced service quality.**E-shop Website: Monitored website performance and usage to improve the online customer experience.- Directed the entire project lifecycle, from requirement gathering to final implementation, encompassing project framing, roadmap definition, feasibility analysis, architectural design, and comprehensive documentation.- Contributed to the Self BI project, which aimed to empower users to independently create their own Power BI analyses and reports while ensuring data governance.- Conducted training sessions for end users, enabling them to harness the power of data-driven insights.- Facilitated weekly meetings, steering committees, and effectively prioritized evolution requests, ensuring the successful completion of projects.
- FDJData analyst / BI project managerENTERTAINMENT AND LEISURESeptember 2021 - December 2022 (1 year and 3 months)Boulogne-Billancourt, France- Specialized in digital gaming analytics, with a primary focus on optimizing the performance of digital games.- Collaborated closely with the Marketing department, providing essential insights to support targeted player engagement strategies.- Played a key role in the development of Talend ETL processes, enhancing data integration and transformation efficiency.- Responsible for designing and creating Power BI reports, used to calculate critical performance indicators (KPIs), including Game Gross Revenue and game-specific metrics.- Created analytical reports to track application usage patterns across diverse dimensions, such as age groups, gender, and gaming categories.
- WAVESTONEBI Business analystCONSULTING AND AUDITSSeptember 2018 - September 2021 (3 years and 1 month)Paris, France- Collaborated with two key teams: the Sales team and the Financial Management team.**Salesforce CRM Implementation:o Played a pivotal role in the implementation of Salesforce CRM, acting as a liaison between the Sales team and the technical team to articulate requirements.o Assisted in the deployment and adoption of the tool, including providing training to users (sales representatives) and monitoring their activities using Salesforce.** Financial Reporting and Budgeting:o Collaborated with Controllers and the Financial Management team to generate BI reports.o Helped define business rules, participated in report design, and the setup of key performance indicators (KPIs).o Contributed to the development of a tool designed to streamline the budgeting process and automate it, facilitating financial analysis.- Acted as the IT reference for business users and the business reference for IT.
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Education
- Cycle d’ingénieur généralisteÉcole Nationale Supérieure des Arts et Métiers2016
- Diplôme d'ingénieurCentrale Supélec2018Mathématiques appliquées à la Data Science (Machine learning, algorithmes de prédiction, big data...)