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Basile Macieira CoelhoBM

Basile Macieira Coelho

Manager Business & Strategy | Ex-Accenture

€850/day
Paris, FR
3-7 years

Average response time: 1 hour

About Basile

J'aide mes clients à passer de l’idée à la réalité pour créer des produits ou services concrets qui apporte de la valeur.

Ancien consultant en Stratégie chez Accenture, j’ai appris à orchestrer des projets où chaque détail compte et où la coordination est clé. Aprés +6 ans de Conseil, j’ai pu coordonner des projets combinant développeurs, designers, data analysts, experts métiers et dirigeants, pour créer des applications et des services utilisés à grande échelle.

Applications & services créés en faisant parler la data pour créer des expériences nouvelles, utiles et mesurables :

👉 Leader du luxe : Conception & Lancement d'une application GenAI pour enrichir l'expérience client
👉 Distributeurs Retail : Conception & Lancement de plusieurs services B2C et B2B (agent conversationnel, recommandations produits personnalisés, mise en place de solution de MDM...)
👉 Leader bancaire français (banque de détail) : analyse de la performance commerciale et stratégie de croissance pour doubler le PNB en 5 ans
👉 Leader ferroviaire : Création d'un portefeuille de service

Mon objectif : Aider mes clients à réduire le risque projet, à accélérer la mise sur le marché et à maximiser la valeur créée. Que ce soit pour lancer une application, concevoir et/ou déployer un service digital ou coordonner un programme de transformation, mon rôle reste le même : Apporter de la clarté, donner du rythme et faire en sorte que chacun contribue au résultat final.

En résumé : J'apporte l'expérience d'un grand cabinet de conseil, l'énergie d'un entrepreneur et la capacité à aligner des équipes pluridisciplinaires pour livrer des solutions impactantes.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Fluent

  • Portuguese

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • CAPGEMINI,
    Managing Consultant in Business Strategy & Transformation
    TRANSPORTATION
    May 2024 - August 2025 (1 year and 3 months)
    Paris, France
    New Business Models & Go-To-Market Strategy for a train manufacturing leader
    • Orchestrated the framing of a new digital offering for remote fleet operations management (market vision, 50+ key features, market sizing, customer buying criteria…)
    • Supported train manufacturing client in pre-tendering & business development to boost digital sales, resulting in 7+ pitches and 4 transformations from tenders to project
    • Coordinated the design of a New Digital Engineering Model for software and hardware developments
    Go-to-market Strategy Digital Business Models Business plan
  • ACCENTURE,
    Senior Consultant in Business Strategy & Transformation
    LUXURY GOODS
    December 2022 - May 2024 (1 year and 5 months)
    Paris, France
    Innovation & Generative AI for Retail & Luxury Leaders
    • Supported 2 clients in defining & launching new connected products & services, leveraging data and emerging technologies
    • In 6 months, led the framing, design & launch of a GenAI virtual assistant focused on Fragrance and upskilling, the framing & design of a gaming experience for a luxury brand and the framing of a Web3 fidelity program
    • Orchestrated the delivery of a GenAI conversational assistant supporting customers in their buying journey, reaching in average 17 messages per discussion and earned a Silver Award at "La nuit des Rois" Digital Strategy for global leaders in Hospitality, Retail Banking and Retail Manufacturers
    • Defined the 2028 digital growth strategy for a retail bank, to reach +100% of customer acquisition and +30% of ROI
    • Developed a new value proposition for a global website, identifying 20+ pain points through 10+ design workshops to enhance positioning, UX, content and SEO performance compared to competitors
    Generative AI Go-to-market Strategy Product management Business Model Design Data Management
  • ACCENTURE
    Consultant in Business Strategy & Transformation
    BANKING AND INSURANCE
    September 2021 - December 2022 (1 year and 3 months)
    Paris, France
    Data & Business Intelligence for Top-Tier Retail distributors
    • Supported the establishment of data foundations and the launch of 2 impactful data use cases
    • Launched a Data Factory organisation supporting 80+ people who initiated 20+ use cases
    • Industrialized an AI use case to optimise the in-store product-mix, resulting in +2% global sales and +70% product adoption
    • As part of a 50M € transformation project, framed the implementation of a new MDM (Master Data Management) tool involving 8 dashboards, 100+ indicators and 10+ data ingestions to ensure data quality, consistency and completion across systems
    Data Management Digital Business Models Product management Go-to-market Strategy Business Model Design

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Education

  • MSc. Management & International Business
    PARIS-DAUPHINE UNIVERSITY (PSL)
    MSc. Management & International Business

Skill set

Categories