Description

10+ years experience in:

- Brand Management, Product Marketing and Digital Campaigns

– UK/China/France

“You can accomplish anything in life, if you’re willing to work for it” – D. Brees

“Knowing you have a good backup long snapper really lets you sleep at night” – B. Belichick

Languages

Workplace preferences

Can work on-site

Paris (up to 50km)

Nothing
Marketing Director (Global)
March 2021 - Today (5 years and 3 months)
London, UK
Tech has become both unnecessarily complex, and increasingly boring. That's why we've decided to work on Nothing. Nothing is the new venture of OnePlus co-founder Carl Pei. Backed by Google Ventures and Tony Fadell's Future Shape, the total fundraise by Nothing is $144 million till date.
DJI
Head of Brand and Business Development
April 2017 - March 2021 (3 years and 11 months)
Shenzhen, Guangdong Province, China
Management
• Managing 50+ staff (10+ nationalities) based in 6 offices in APAC, EU and NA Brand Management
• Managed 50 Branding campaigns
• Partners include: Mercedes-AMG, The North Face, Adobe, RedBull, Nike and Givenchy
• 2019 projects generated 7M USD in sales (260% ROI) Digital and Content
• Built a team now activating 500+ Social Media Creators/year
• KOL and Digital campaigns 2019: 400M views (+97% vs 2017) - 3M USD direct sales
• Supported production and licensed content from Jimmy Chin, National Geographic, Disney Studio and Netflix
DJI
Content Partnerships Manager
December 2015 - March 2019 (3 years and 3 months)
Shenzhen, Guangdong Province, China

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Master of Business Administration
Sun Yat-sen University
2013
Master degree, Business Administration
Master degree, Sales/Marketing
Grenoble Ecole de Management - Grenoble Graduate School of Business
2012
Master degree, Sales/Marketing

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