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Malt Strategy
Barbara SanzBS

Barbara Sanz

RETAIL CONSULTANT | RETAIL DESIGNER + P. MANAGER

€650/day
Amsterdam, NL
15+ years
Communication
Autocad
Project Management
Sketchup
Commercial

Average response time: 1 hour

About Barbara

ARCHITECT WITH OVER 20 YEARS INTERNATIONAL EXPERIENCE, SPECIALIZING IN RETAIL DESIGN, PROJECT MANAGEMENT, STRATEGIC PLANNING, IMPLEMENTATION AND ROLL-OUT. PASSIONATE ABOUT BRINGING BRANDS TO LIFE LEVERAGING BRAND AND COMMERCIALITY, BY CREATING INSPIRING RETAIL SPACES AND CONSUMER EXPERIENCES, AND ENSURING HIGH STANDARDS AND PROFITABLE BUSINESS GROWTH.

  • Italian

    Native or bilingual

  • Spanish

    Native or bilingual

  • French

    Conversational

  • Dutch

    Conversational

  • Portuguese

    Conversational

Can work on-site
Amsterdam (up to 50km)

Experience

  • Plan Be
    FREELANCE RETAIL CONSULTANT | RETAIL DESIGNER + PROJECT MANAGER
    RETAIL (LARGE RETAILERS)
    January 2018 - Today (8 years and 5 months)
    Amsterdam, Netherlands
    FULL RANGE ARCHITECTURAL, RETAIL DESIGN AND PROJECT MANAGEMENT SERVICES.


    * NIKE | KARL LAGERFELD | PVH (CALVIN KLEIN & TOMMY HILFIGER) | ADIDAS | G-STAR RAW | UNDER ARMOUR | SALOMON
  • NIKE European Operations Netherlands B.V.
    CONSUMER EXPERIENCE SENIOR MANAGER FACTORY STORES [NFS] EUROPE
    RETAIL (LARGE RETAILERS)
    November 2015 - December 2017 (2 years and 1 month)
    Europe
    PLANNED AND LED BRAND SERVICES AND DIGITAL (OMNI CHANNEL) EXPERIENCES IN ALL NIKE FACTORY STORES (+300 DOORS) WITH A 30% REVENUE GROWTH.

    . BUILD UP, COACHED AND DEVELOPED THE CONSUMER EXPERIENCE TEAM, MANAGING A €8M BUDGET.
    . OVERSAW THE OMNI CHANNEL ROLL OUT PLANS TO ENSURE A SEAMLESS CONSUMER JOURNEY THROUGHOUT THE DIFFERENT DISTRIBUTION CHANNELS, PHYSICAL STORES AND E-COMMERCE, THROUGH MARKETING CAMPAIGNS, ONLINE AND IN STORE EVENTS AND PRODUCT ASSORTMENT, TO MAXIMIZE COMMERCIAL OPPORTUNITIES AND BRAND EXPERIENCE.
    . PLANNED THE STRATEGY AND IMPLEMENTATION OF BRAND SERVICES AND BRAND EXPERIENCES FOR THE GLOBAL AND EUROPEAN MARKET.
    . SUPPORTED THE ROLL OUT OF MOBILE PAYMENT (CONSUMER JOURNEY AND STAFF TRAINING).
    . DEVELOPED AND IMPLEMENTED PROCESSES, LEADING A CROSS-FUNCTIONAL TEAM (MARKETING, RETAIL MARKETING, E-COMMERCE, SPACE PLANNING, BUYERS, ALLOCATION, RETAIL DIRECTORS, FINANCE).

    SALES & BUSINESS GROWTH HIGHLIGHTS:
    › BOOSTED SALES, ESCALATING 30% REVENUE GROWTH ANNUALLY THROUGH THE ROLL OUT OF BRAND SERVICES AND EXPERIENCES
    › CLEAN UP OBSOLETE FIXTURES SAVING THE COMPANY IN €1M

    SELECTED ACHIEVEMENTS:
    › PLANNED AND LED THE IMPLEMENTATION OF THE BRA FITTING SERVICE IN ALL NFS DOORS WITH A 30% INCREASE IN SALES
    › DEVELOPED THE NEW NIKE FACTORY CONCEPT WITH THE GLOBAL TEAM AND OPENED THE FIRST DOOR WORLDWIDE


  • NIKE European Operations Netherlands B.V.
    RETAIL MARKETING MANAGER EMEA
    RETAIL (LARGE RETAILERS)
    June 2015 - November 2015 (5 months)
    Netherlands
    PLANNED AND EXECUTED THE IN STORE AND ONLINE BRAND CAMPAIGNS


    . POINT OF CONTACT BETWEEN GLOBAL AND EMEA TERRITORIES ON STRATEGY, ASSETS, LOCAL RELEVANCE AND PERFORMANCE.
    . DEVELOPED AND IMPLEMENTED PROCESSES, PARTNERING WITH A CROSS FUNCTIONAL TEAM TO DRIVE SALES AND INCREASE BRAND AWARENESS.
    . MANAGED AGENCIES AND VENDORS TO CREATE CAMPAIGN ASSETS AND CONTENT.
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Education

  • MASTER IN CULTURAL MANAGEMENT AND HERITAGE
    Fundación Ortega y Gasset
    2000
    MASTER IN CULTURAL MANAGEMENTAND HERITAGE
  • ARCHITECTURE
    Universidad de Buenos Aires
    ARCHITECTURE

Categories

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