About Ayoub
Product Designer with 8+ years of experience designing user-centered digital products, mainly
in B2B and SaaS environments. Passionate about creating simple, elegant, and impactful experiences by deeply understanding user needs and aligning them with business goals.
I work end-to-end across the design process: research, discovery, user flows, wireframes, high-fidelity prototypes, and collaboration with cross-functional teams to ensure smooth handoff and high-quality
delivery.
Strong focus on design systems, accessibility, responsive/mobile-first design, and continuous
improvement through user feedback and data. I also bring solid expertise in branding, motion design,and visual storytelling to enhance product adoption and perceived quality.
French
Native or bilingual
English
Conversational
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- Rate MatchProduct Designer / UI-UX DesignerSOFTWARE PUBLISHINGOctober 2023 - Today (2 years and 9 months)Marrakech, MoroccoDesigning clear and effective digital experiences for innovative hotel pricing solutions. Working on mobile apps, responsive websites, SaaS platforms, and hotel homepages in close collaboration with product and engineering teams.
- Product UX/UI design and art direction
- End-to-end design of product features (web & mobile)
- Wireframes to high-fidelity prototypes in Figma with rapid iteration
- Cross-functional collaboration (PM/PO, engineers, marketing) in Agile environments
- Optimization of user journeys to improve engagement and conversion
- Hotel IntelligenceProduct DesignerSOFTWARE PUBLISHINGOctober 2019 - September 2023 (3 years and 11 months)Marrakesh, MoroccoDesigned digital experiences for the hospitality industry, including responsive websites, SaaS modules, and mobile applications, combining UX clarity with strong visual identity.
- UX/UI design for web and mobile interfaces
- Prototyping, iteration, and stakeholder alignment
- Brand consistency across components, guidelines, and assets
- Illustration and motion design to enrich user experience
- Digital and print deliverables aligned with brand guidelines
- Wikhotel 360Product DesignerSOFTWARE PUBLISHINGJanuary 2018 - October 2019 (1 year and 9 months)Marrakesh, MoroccoLed branding and web design projects for key clients with a strong focus on artdirection and user experience, delivering multi-channel interfaces from concept to execution.
- User flows and interface design (web & mobile)
- Brand systems, components, and visual guidelines
- Illustration and motion design
- Print and digital asset production
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Education
- DTS infographie, InfographieCentre Mixte de la formation professionnelle Agadir2017DTS infographie, Infographie
- Baccalauréat arts appliqués, Art, études d''art, généralLycée Mohamed V d'Essaouira2015Baccalauréat arts appliqués, Art, études d''art, général
Certifications
- Foundations of User Experience (UX) Design By GoogleCoursera2022