Description

I help scaling product teams reduce UX chaos, eliminate delivery friction, and accelerate shipping cycles without the overhead of hiring a massive design department.

With 18+ years of experience leading UX, product experience, and design operations across high-growth startups, enterprise platforms, and AI-driven environments, I serve as an external product operator and strategic sparring partner for founders and product leaders. My background spans cross-border execution for products in the USA, France, and the MENA region (including UAE, Kuwait, and Tunisia).

How I Stabilize Products Under Complexity:

• UX/Product Stabilization: Running rapid UX audits to isolate usability, workflow, and delivery inefficiencies across products with varying levels of design maturity.

• Design Governance & Systems: Building and scaling shared design systems and interaction standards integrated directly into development workflows to protect engineering velocity.

• Cross-Functional Arbitration: Aligning UX, Product, and Engineering teams to improve delivery consistency and eliminate organizational friction under intense shipping pressure.

Beyond operational roles, I have served as a UX Mentor for Google for Startups since 2017, advising growth-stage founders across the MENA ecosystem on product clarity and UX prioritization. Concurrently, as an Adjunct Professor in UX/UI Design for over five years, I architected digital product curricula and trained more than 300+ future design professionals.

I look at design through the lens of business risk, resource optimization, and speed to market. Let's skip the expensive product mistakes.

Industry field of expertise

Languages

Arabic
Native or bilingual
English
Fluent
French
Native or bilingual
Italian
Basic

Workplace preferences

Remote only

Primarily works remotely

Multiple Products & Enterprise Contexts
Head of Design (Contract / Acting)
SOFTWARE PUBLISHING
February 2023 - Today (3 years and 4 months)
• Led UX quality and alignment across multiple concurrent product squads in high-constraint, fast-moving environments.
• Deployed rapid UX friction audits to isolate workflow bottlenecks and systematically prioritize design debt backlogs.
• Standardized scalable interaction patterns across distributed teams, stabilizing product delivery schedules across varying design maturity levels.
• Partnered directly with product leaders to guide technical tradeoffs and roadmapping for AI-driven ecosystems.
User Experience Design UX Strategy & Product Thinking Design System User Research & Usability Testing UX Audit
Tenantive
Head of Design
REAL ESTATE
April 2020 - January 2023 (2 years and 9 months)
Kuwait City, KU, Kuwait
• Owned UX quality and core product execution paths across multiple high-scale SaaS platforms.
• Built and scaled a centralized design system adopted directly by engineering, turning design output into a predictable pipeline.
• Installed product governance frameworks, including formal review rituals and structured design critique processes.
• Built and managed a cross-border design team through targeted capability tracking and performance coaching.
UX Strategy & Product Thinking User Experience Design User Research UX Audit Wireframing et prototypes
Mantu (Amaris Group)
Design Lead
DIGITAL AND IT
July 2019 - March 2020 (8 months)
Tunisia
• Directed the UX strategy for complex enterprise-level platforms utilized by thousands of daily active users.
• Structured global interaction standards to unify user patterns across diverse digital ecosystems and regional mandates.
• Coached and managed an international product design team across distributed geographic locations.
• Integrated structured review loops into active development workflows, significantly lowering design-to-code regression rates.
ERP Leadership UX Audit User Research Design System