About Axel
Consultant freelance en stratégie de marque et marketing.
Depuis 5 années, j’élabore les positionnements de marques à travers le développement de plateformes de marque, de lignes éditoriales, de contenus digitaux, et des stratégies d’extension de marque pour le compte de cabinets de conseil, d’agences marketing, et d’entreprises du secteur de la mode, des spiritueux et du luxe.
Je suis également Language Manager en charge de la ligne éditoriale pour le compte de l’application de rencontre Tinder.
Basé à Paris, je suis disponible pour des missions en freelance, partout en France et en Europe.
Missions : Diesel fragrances, Hennessy, Valentino fragrances, Atelier Cologne, Meduse Original, Bopy, Helpizz agency, Tinder.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- EMEAMarketing Localization Program ManagerSeptember 2022 - Today (3 years and 9 months)Results:-Rolled out a new successful internationalization-vetting process (15 markets)-Developed a Global Market Stratification & Competitors analysis-Structured and launched first ASO tests and process for EMEA.
- TED ConferencesLocalization SpecialistSeptember 2021 - Today (4 years and 9 months)In charge of Localizing Ted Talks, Ted x Talks and Ted-ED content - specializing in transcription to help disseminate knowledge, research and big ideas across languages and borders, for a wide clientele from 14 to 90 years old.
- RE-UP agencySocial Media ProducerFebruary 2018 - July 2020 (2 years and 5 months)Tokyo, JapanL'Oréal Luxe - Diesel fragrances In charge of publicizing the new fragrances #spiritofthebrave in collaboration with Neymar - specializing in talents profiling and content production for the French campaign, targeting a male Gen Z audience from 18 to 25. Results:-Increase of 100% of the social community during the French campaign.-1M consolidated organic views generated on French influencers' content.-2513 mentions occurred on social networks during the campaigning phase-Reach of 43M (Sprinklr) at its peak of attention in May 19, 2019.
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Education
- in Business AdministrationHarvard University Professional program2021in Business Administration
- Executive Certificate in Inclusion & DiversityESSEC Business School2021Executive Certificate in Inclusion & Diversity