Description

Brand marketing professional with 6 years of experience in brand strategy & operational marketing. What I enjoy the most is helping brands to be culturally relevant and express their story through genuine experiences.

I have a proven track record of increasing brand desirability through immersive and exclusive 360° events and developing brand actions to meaningful partners.

Entrepreneurial & customer focus, I have gained over 3 years working within a cross cultural sphere (Hong Kong & New York).

Having worked in many different luxury environments - from the watches & jewelry to champagne brands - I have developed the soft skills that allow me to adapt quickly to new challenges.

My areas of focus are brand management, strategic planning, visual merchandising, retail, product development, event management… and walking restaurants browsing for cool chefs!

✏| Currently working as a freelancer for premium and lifestyle brands, tech compagnies, hotels, restaurants.

Alumni LVMH, Moet Hennessy, Dior, Chanel and Essec Business School

🌎 | 5 Years of global experience. Former New-Yorker and Hongkongese, current Parisian.

😉| Committed, caring for people, creatively minded and team spirit.

🍸 | In the process of WSET 3 @Wineandspiritseducationtrust. Once renowned as a great bartender in central Hong Kong.

🍽 | Exploring all part of the culinary world since 1991

Languages

French
Native or bilingual
English
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Paris (up to 15km), Bordeaux (up to 15km)

Ruinart
Consumer Experience Manager
WINE AND SPIRITS
November 2020 - Today (5 years and 7 months)
Paris, France
Responsible of developing 360° marketing programs guidelines for event, experiences and partnerships to support international marketing brand plans with the coordination of 8 worldwide strategic zones (USA, UK, IT, GE, Japan, Spain, Belgium, HK):

1/ Elevate art and gastronomy platforms through prospection of new partners for the development of unique experiences
2/ Conceive and organize exceptional events on the occasion of strategic Art fairs and the launch of new products
3/ Provide insights on consumer trends, social and general market environment to nourish brand experience programs
Planning stratégique Partenariats Evénementiel Conception Direction artistique Design Créatif
Ruinart
Brand Manager France
WINE AND SPIRITS
April 2018 - October 2020 (2 years and 7 months)
Paris, France
Responsible for the brand desirability of Maison Ruinart in France - trade marketing, digital communication, event planning - 3 years of strategic brand plan ownership, from strategy to execution on the French territory

1/ Defined and fully monitored A&P budgets (1,7M in 2018, 1,9M in 2019 and 1,4M in 2020)
2/ Monitored from concept to execution exceptional and immersive 360° events aiming at increasing the desirability of the customers /KOL and Final Consumer
3/ Increasing exposure and digital presence through dedicated Paid social/ media partners campaigns, including working closely with Key Opinion Leaders
As the pilot market, created activations programs to nourish brand guidelines to spread worldwide
brand management trade marketing Merchandising Evénementiel Communication digitale Brand content
Moët Hennessy
Assistant Brand Manager - Ruinart & Krug
WINE AND SPIRITS
October 2016 - March 2018 (1 year and 6 months)
New York, United States
Delivered the yearly local marketing plan: partnerships with major Art Fairs and cultural institutions, PR strategy, CRM and e-retail development, trade marketing.

1/ Assisted with implementing and monitoring business initiatives in Key cities throughout the US
2/ Supported the execution of the global marketing plans in liaison with Regional Business Development Managers and agencies by creating marketing tools to meet region-specific needs.
3/ Activated Ruinart in the trade and acting as Ambassador with key opinion leader such as Chefs, Sommeliers and VICs.
Evénementiel Business development Business analysis brand management private sales brand ambassador Salesforce Partenariats