Description

I help fine jewelry and luxury brands craft refined, cohesive, and emotionally resonant visual identities across digital and print platforms.

I hold a Bachelor's degree in Marketing & Communications Strategy for the Fashion Industry and a Master’s in Fashion & Luxury International Development from ESMOD Paris. With hands-on experience at leading jewelry houses such as Isabelle Langlois and Philippe Ferrandis, I bring both strategic clarity and creative sensibility to every project.

My services include:

• Digital marketing strategy & execution

• Luxury campaign development

• CRM setup & optimization for client engagement

• Art direction and creation of high-end visual assets (lookbooks, brand decks, press kits, catalogues)

• B2B and B2C brand presentations with aesthetic and narrative alignment

I specialize in shaping the early creative stages of a collection or campaign, moodboards, storytelling frameworks, and elegant visuals that reflect a brand’s DNA.

Whether you’re launching a new line, refining your messaging, or elevating your brand identity, I offer thoughtful, independent support tailored to the unique demands of the jewelry and luxury world.

Let’s build a captivating brand presence together.

Languages

English
Native or bilingual
French
Fluent
Chinese
Basic
Filipino
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Aviana ARCEO
Founder
LUXURY GOODS
February 2025 - Today (1 year and 5 months)
Paris, France
Responsible for developing and implementing digital marketing strategies, as well as managing social media advertising campaigns. I ensure the optimization of customer relationship management (CRM) and create various key marketing materials: B2B and B2C presentations, lookbooks, catalogs, press releases, and monthly newsletters. I specialize in building the visual identity and storytelling tools for jewelry brands—from campaign moodboards to lookbooks and brand decks. My strength lies in turning abstract ideas into beautiful, strategic visuals that reflect a brand’s DNA.
ISABELLE LANGLOIS
Communications & Marketing Assistant
LUXURY GOODS
January 2024 - July 2024 (6 months)
Paris, France
Managed press relations and collaborated with a PR agency for press releases.
Created and piloted social media ad campaigns.
Streamlined client data and contributed to CRM development.
Assisted in planning events, campaigns, and photoshoots.
Provided in-store sales and client support.
Model
PHILIPPE FERRANDIS PARIS
Digital Marketing Intern
September 2022 - December 2022 (4 months)
Paris, France
In charge of analyzing SEO data.
Spearheaded the development and execution of the digital marketing strategy and driving campaigns.
Participated in two trade shows: Bijorhca and Première Vision.