Aurore Dupin

Supporting Peak.ai on the restructuring of their entire Team and Sales strategy to expand their business to new international market.

• Hiring, onboarding and coaching the international Sales Development Team.

• Build the new sales strategy with a focus on EMEA, North America and India.

. Design of the CRM Process, with a focus on lead flow, lead and account scoring and assignment.

. Support of the Marketing Team with content prioritisation, events and market analysis

Building a global Sales Development department from o up to 40 SDRs in 2 years. 3 teams with managers in EMEA, North America, and APAC.

. Creation of the SDR playbook and Onboarding•

· Hiring, onboarding, and coaching the SDRs and managers

. Close collaboration with the regional VP of Sales, the CRM Team, the Sales Enablement Director, the VP of Marketing, and the Customer Success Director

. In charge of the Trial conversion to opportunities

. Creation of a Sales Analyst position across all regions to support the SDR Team by searching triggers, leads, and personal information to add to the CRM.

After working as a Team leader for the French market for a few months, I was promoted to Head of Sales to ensure the success of this key market.

Responsible for developing the entire French Sales department and managing a team of up to 30 sales managers and 3 team leaders.

Performed KPI- oriented business analyses.

Working closely with other departments and managed various projects as lead pathway and prioritization, A/B tested sales strategies, B2B partnerships, and more.

Interviewed, hired, and trained new team members and built the training process.