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Aurel TeyssierAT

Aurel Teyssier

User Acquisition & Mobile Growth Expert

€575/day
Paris, FR
3-7 years

Average response time: 1 hour

About Aurel

Mobile Ads expert depuis plus de 5ans avec de sérieuses références ( Western Union, Spotify, Heetch, OuiSncf, H&M, Havas, Publicis…)
J'accompagne les annonceurs et agences dans leur stratégie d'acquisition mobile : App Install, Trafic, Lead, Drive to Store … (opérationnellement et/ou stratégiquement).

Fondateur d'App de Dating réalisant plus de 300k de download en 1an.


► SERVICES

Afin de booster votre acquisition, je vous aide à :
- Identifier les leviers de croissance à votre portée : Programmatique, Social Ads, Adnetwork, Preload, UAC, ASO...
- Définir votre stratégie publicitaire et positionnement
- Création de publicités performantes
- Piloter et scaler vos campagnes
- création d'offre mobile commercialisable
- Management des équipes opérationnelles


Mes principaux domaines d'expertise sont :
Expert App Store Optimisation
Stratégie Mobile Marketing
tracking & Analytics ( Adjust, Appsflyer, Kochava…)
Social Ads ( Snapchat Ads, Facebook, Twitter, Pinterest)
Monétisation




► REFERENCES

Depuis +5 ans, je manage des budgets media de 10K à 150K €/mois pour le compte des grands comptes, startup, agence.

- Western Union Application (Réalisation et pilotage de la strat UA FR 2018) - Amélioration du CAC de 30%
- Ouisncf (identification des meilleurs leviers d'acquisiton - taux de transfo install -> purchase supérieur à 15%)
- Heetch (Perf - App install )
- H&M ( drive to store, branding)
- Spotify (Lead)
- ...et beaucoup d'autres

Contactez moi si vous souhaitez booster vos ventes/app installs/ trafic, je réalise un audit de vos canaux d'acquisition afin de vous proposer une stratégie en accord avec vos objectifs.
Dispo everywhere in the world :)
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Madvertise
    UA & Mobile Consultant
    PRESS AND MEDIA
    September 2015 - August 2016 (11 months)
    Madvertise formerly Mobile Network Group is the 1st Digital Marketing PubliclyTraded French mobile group and premium Adnetwork. Winner 2016 of ”La nuit des rois” category mobile

    -->Management of clients ‘account and CPI campaigns
    -->Definition and setting up of users ‘acquisition strategy
    -->Monitoring & reporting’s consolidation of KPI’s according to ROI
    --> App Store Optimization
    UA Adnetwork AppstoreOptimization
  • Tellmedia
    Head of Operations
    PRESS AND MEDIA
    December 2018 - Today (7 years and 6 months)
    Paris, France
    TellMedia is a mobile marketing solution company for advertisers & agencies.

    Specialized in performance, we support you in your acquisition strategies to generate lead and active users with strong ROI.

    ----
    Manage and lead all the operations from New business > clients onboarding to the performance strategie and campaigns optimization.
    Managing a team of 5 experts ( Media Trader & Sales team).


    realization of new positioning and new offers ( such as : Drive to store offers, Display app install offers, Preload offers)

    Pitch Won in 5 month : Optilibre, Deliveroo, PaybyPhone, GFK , Agency portefolio ( Publicis, Havas)

    Management d'équipe Réseaux sociaux media buying Mobile marketing Analyse de données Business development
  • Mediabrands
    Head of Mobile
    PRESS AND MEDIA
    May 2017 - December 2018 (1 year and 7 months)
    Paris, France
    IPG Mediabrands is the media subsidiary of Interpublic Group (NYSE: IPG), the world's 4th largest advertising group.

    in charge of media budgets and the mobile strategy of mediabrands France advertisers (Western Union, Spotify, Maif, Lego, H&M, Carlsberg, Vallee Village, Bo concept ...).
    Activation of different digital approaches and related objectives (Branding, Performance): Adnetworks, Trading Desk, Social ...
    Media Buyer Stratégie commerciale Analyse de données Optimisation On-Page Mobile marketing Acquisition trafic Génération de leads

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