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Aurel Teyssier

User Acquisition & Mobile Growth Expert

Can work in or around Paris

  • 48.8546
  • 2.3477
Propose a project The project will begin once you accept Aurel's quote.
Propose a project The project will begin once you accept Aurel's quote.

Location and workplace preferences

Location
Paris, France
Can work onsite in your office in
  • around Paris and 50km

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

Categories

Skills (17)

Aurel in a few words

Mobile Ads expert depuis plus de 5ans avec de sérieuses références ( Western Union, Spotify, Heetch, OuiSncf, H&M, Havas, Publicis…)
J'accompagne les annonceurs et agences dans leur stratégie d'acquisition mobile : App Install, Trafic, Lead, Drive to Store … (opérationnellement et/ou stratégiquement).

Fondateur d'App de Dating réalisant plus de 300k de download en 1an.


► SERVICES

Afin de booster votre acquisition, je vous aide à :
- Identifier les leviers de croissance à votre portée : Programmatique, Social Ads, Adnetwork, Preload, UAC, ASO...
- Définir votre stratégie publicitaire et positionnement
- Création de publicités performantes
- Piloter et scaler vos campagnes
- création d'offre mobile commercialisable
- Management des équipes opérationnelles


Mes principaux domaines d'expertise sont :
Expert App Store Optimisation
Stratégie Mobile Marketing
tracking & Analytics ( Adjust, Appsflyer, Kochava…)
Social Ads ( Snapchat Ads, Facebook, Twitter, Pinterest)
Monétisation




► REFERENCES

Depuis +5 ans, je manage des budgets media de 10K à 150K €/mois pour le compte des grands comptes, startup, agence.

- Western Union Application (Réalisation et pilotage de la strat UA FR 2018) - Amélioration du CAC de 30%
- Ouisncf (identification des meilleurs leviers d'acquisiton - taux de transfo install -> purchase supérieur à 15%)
- Heetch (Perf - App install )
- H&M ( drive to store, branding)
- Spotify (Lead)
- ...et beaucoup d'autres


Contactez moi si vous souhaitez booster vos ventes/app installs/ trafic, je réalise un audit de vos canaux d'acquisition afin de vous proposer une stratégie en accord avec vos objectifs.
Dispo everywhere in the world :)

Experience

Madvertise

Press & Media

UA & Mobile Consultant

September 2015 - August 2016 (11 months)

Madvertise formerly Mobile Network Group is the 1st Digital Marketing PubliclyTraded French mobile group and premium Adnetwork. Winner 2016 of ”La nuit des rois” category mobile

-->Management of clients ‘account and CPI campaigns
-->Definition and setting up of users ‘acquisition strategy
-->Monitoring & reporting’s consolidation of KPI’s according to ROI
--> App Store Optimization
UA Adnetwork AppstoreOptimization

Tellmedia

Press & Media

Head of Operations

Paris, France

December 2018 - Today (4 years and 2 months)

TellMedia is a mobile marketing solution company for advertisers & agencies.

Specialized in performance, we support you in your acquisition strategies to generate lead and active users with strong ROI.

----
Manage and lead all the operations from New business > clients onboarding to the performance strategie and campaigns optimization.
Managing a team of 5 experts ( Media Trader & Sales team).


realization of new positioning and new offers ( such as : Drive to store offers, Display app install offers, Preload offers)

Pitch Won in 5 month : Optilibre, Deliveroo, PaybyPhone, GFK , Agency portefolio ( Publicis, Havas)

Mediabrands

Press & Media

Head of Mobile

Paris, France

May 2017 - December 2018 (1 year and 7 months)

IPG Mediabrands is the media subsidiary of Interpublic Group (NYSE: IPG), the world's 4th largest advertising group.

in charge of media budgets and the mobile strategy of mediabrands France advertisers (Western Union, Spotify, Maif, Lego, H&M, Carlsberg, Vallee Village, Bo concept ...).
Activation of different digital approaches and related objectives (Branding, Performance): Adnetworks, Trading Desk, Social ...

1 recommendation

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