Aurelie Brenta

🙋‍♂️I'm an expert in e-commerce. I have over 8 years of experience in performance and brand marketing. I worked both at large tech companies (Google, Zalando), and for a scale up (Vestiaire Collective)

🎯What I can help you to do:

E-commerce

- Audit of your online shop and evaluation of KPIs

- Help you find the right accelerators of growth along several dimensions (assortment, pricing, user experience/customer journey, payment methods, online marketing)

- Review onboarding and CRM strategy

- Define a commercial strategy and drive a calendar accordingly

- Build the right KPIs monitoring

- Define the key opportunities to encourage user engagement

Marketing strategy

- Audit your paid (online and offline) marketing spend and optimize your channel mix

- Define an upper to lower funnel marketing strategy and translate it a concrete plan

- Define the principles for marketing planning and support you in allocating the right channel mix

- Develop customer acquisition strategies (strategic partnerships, media collaborations, digital campaigns, PR and influencer stragy)

- Set the right KPIs to measure success

🗝️What I can bring

- 10 years experience in e-commerce and digital marketing

- Deep knowledge of the French culture and retail landscape

- Fluency in English (oral & written), native speaker in French

- Analytical way of working

- Entrepreneurial spirit

❤️Additionally, I’m passionate about creating marketing messages that resonate, generate conversations and maximize your marketing investments.

A few example below:

- Lena Mahfouf x Vestiaire Collective collaboration that reaches million of people at massive ROI

- Zalando used inclusive writing in a massive advertising for the first time in France

✨Interested to work together?

Let's chat about your next marketing challenge! You can book a free 30min call with me:

Or email me at: