About Aurelia
Avec 9 ans d'expérience data chez Contentsquare et Welcome to the Jungle, j'aide les entreprises et équipes produit à transformer leurs données en leviers de croissance et en insights actionnables.
Dynamique et pédagogue, j'ai aussi à cœur de mentorer vos profils juniors.
Mes expertises :
Product & UX Analytics : Analyse des parcours utilisateurs, optimisation des funnels, de la recherche et de l'adoption des fonctionnalités.
Tracking, QA & Marketing : Implémentation d'outils UX (Contentsquare, où j'ai passé 4 ans), tracking (Snowplow, GTM), modélisation (SQL, Python, Rivery) et plans de tracking UTM pour vos campagnes.
Cadrage & BI (Looker, Metabase) : Définition de KPIs cross-fonctionnels avec les PM/PMM et création de dashboards automatisés d'aide à la décision.
Automatisation : Élimination des tâches répétitives (saisies Excel manuelles) via SQL et Python pour fiabiliser vos flux.
Pourquoi travailler ensemble ?
Je m'intègre rapidement avec une posture proactive : je creuse le "pourquoi", vulgarise le complexe et livre des recommandations concrètes.
Exemples d'impact :
Productivité : Chez WTTJ, j'ai automatisé le suivi historiquement manuel sur Excel de l'équipe média. Résultat : 5h de travail manuel économisées par semaine.
Autonomie produit : Déploiement d'un modèle hybride de tracking pour rendre PM/Designers autonomes. Projet résumé dans mon article Medium : "Choosing the right analytics tool: Insights from our Contentsquare journey".
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Welcome to the JungleSenior Data AnalystHUMAN RESOURCESNovember 2020 - April 2026 (5 years and 5 months)Paris, France- Core Business Optimization: Analyzed marketplace dynamics (supply/demand balance, job search optimization, candidate funnels, and promoted jobs logic).- User Insights: Mapped and analyzed user journeys, search usage, and B2C product/feature adoption to improve conversion rates.- Tracking & Tools: Led the end-to-end implementation and QA testing of tracking frameworks via Snowplow and Contentsquare.- Data Product & Dashboarding: Co-developed a high-value analytical product in collaboration with Product, Tech, Sales, and Marketing to monitor feature releases and product adoption.- Cross-Functional Monitoring: Defined tracking frameworks and strategic KPIs with PM & PMM teams, automating metrics into robust Looker dashboards to support decision-making.- Leadership, Mentoring & Support: Mentored and guided junior data analysts, accelerating their onboarding and technical growth. Led internal training sessions on UX analytics tools (Contentsquare).- Ingestion & Modeling: Ingested and modeled social media publication and performance data using Rivery to streamline media team reporting.- Data Evangelism: Promoted a data-driven culture internally and at external events, while managing cross-functional data support tickets.
- ContentsquareData ScientistSOFTWARE PUBLISHINGOctober 2018 - November 2020 (2 years and 1 month)Paris, FranceWorked on various exploratory projects to improve our Product with innovative features- Anomaly detections (Python)- Automatic insights (Python, SQL, Scala)- Price changes analysis (Python, MongoDB)- Price elasticity forecasting (Python, SQL)
- ContentsquareData AnalystSOFTWARE PUBLISHINGJanuary 2017 - October 2018 (1 year and 9 months)Paris, FranceTechnical and innovative missions- Developed and spread innovative tools to improve our analysis quality and scalability (Python & Looker)Operational missions- Performed analysis for major e-commerce players (ContentSquare UX Analytics, SQL, Excel, Powerpoint)- Taught clients to analyze their website (knowledge transmission) & managed a portfolio of 10 clients- Designed & developed various reports for usage monitoring (using: SQL, Python, Looker)
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Education
- Master 2 Business ManagementEssec2016Real Estate specialization, Marketing, Analytics, Finance
- Master 2 - Decision ScienceBocconi2016-Data analysis -Business Analytics -Statistics for economy and social sciences -Quantitative methods for social sciences -Bayesian statistical methods
Certifications
- ContentsquareContentsquare2017