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Aurelia BarthAB

Aurelia Barth

Ecommerce et digital, projets, programme, business

€1,000/day
Paris, FR
15+ years

Average response time: 1 hour

About Aurelia

Transition management, Digital transformation, Consulting, Ecommerce & Digital marketing Director, D2C, Program & Projects Director, Ecommerce PIM DAM eRetail portals

Passionnate for retail Customer experience and growth, I thrive to work with clients, partners and teams to serve retail end-customers in the best way, increase customers value, on and offline conversions and sales.

Personal skills:
• Passionate for retail customer experience on and off-line
• Strong organizational and facilitation skills
• Ability to work in an international fast-changing environment, to self-start and self-motivate
• Strong capacity to manage and lead direct and indirect reports, cross teams and geographies
• Passionate for transferring knowledge and competences to colleagues, Clients and students
• Love and practice of art craftsmanship: sculpture, feathers, golden embroidery
• Teaching Ecommerce and Digital since 2019: Dauphine University, Emmaüs School
  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Paris (up to 15km), Bordeaux (up to 10km), Lyon (up to 10km), Toulouse (up to 10km), Lille (up to 10km)

Experience

  • onedirect
    (mission) Ecommerce Director - Digital Transformation plan Director
    E-COMMERCE
    September 2023 - July 2024 (11 months)
    Barcelone, Spain
    • Transformation plan Projects Director, co-lead with the CTO (5 months): CRM, Ecommerce, Supply


    • Interim Marketing & Ecommerce Director (6 months): budgets, emerchandizing, pricing
    Direction de programme Direction de projets stratégie digital marketing Stratégie e-commerce
  • Edenred SE
    (mission) PO North-Europe
    E-COMMERCE
    October 2022 - Today (3 years and 8 months)
    Paris, France
    • Re-defining and designing the ecommerce Employees ecommerce Savings plateform for UK and BE
    • Aligning countries and region, delivering the functional backlog for UK BE and futur intl roll-outs
  • Pierre Fabre - Communication Corporate
    (mission) IT Program Director
    HEALTH AND WELLNESS
    April 2022 - November 2022 (7 months)
    Lavaur, France
    •1,4B€ Turnover – 6 brands – 28 subsidiaries – worldwide distribution through retailers
    •Managing 7 project streams, 20+ IT resources, and the IT budget/year: Brand sites, E-retail portals, D2C Ecommerce, PIM/DAM, CRM, Data, On- & Off-line beauty diagnostics

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Education

  • ESSEC,
    Leading French Business School
    1996
    ESSEC,
  • Master of Economics
    Trinity college
    1993
    Business & Economics Master

Skill set (10)

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