Description

It was at a French Tech event in 2017 that I met Alessandra and Yetoe. That meeting was the catalyst for my entrepreneurial journey. When we launched our B2C start-up in 2018, I realised that even the best idea is worthless without flawless execution. That was the turning point: my true calling was Product Design.

🚀 My Approach of Product Design: Human-Centred Design + Vibe Coding

My methodology is built on the foundations of traditional Product Design (Discovery, Wireframing, User Testing). Once the strategy is validated, I blur the line between intention and execution through Vibe Coding.

Hybrid Workflow: I can integrate AI (Cursor, Claude Code) at every stage to transform a ‘high-fidelity’ vision into functional prototypes 10 times faster.

⚖️ AI at the service of people:

My background in Anthropology allows me to look beyond the screen and understand how people actually live with technology. I design AI tools that are inclusive by default and transparent by nature. For me, accessibility (A11Y) and ethics aren't just features—they are the foundation of user trust.

📈 Key Impacts

- The CEO Magazine: 0→1 transformation, boosting monthly active users (MAU) by 40%.

- Uyolo ESG: Creation of a B2B “trust engine” (Finance/Aerospace)

🛠️ Tech Stack

Design & Dev: Figma, Cursor, Claude Code (MCP), Google Stitch & AI Studio.

Infrastructure & Development: Supabase, Midjourney

I work with companies looking to integrate AI to create tangible value, without compromising user trust. Whether you want to speed up your delivery using Vibe Coding or build a high-impact product strategy, I’d be delighted to discuss your upcoming challenges.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Lille (up to 50km)

The CEO Magazine
Senior Product Designer
PRESS AND MEDIA
June 2022 - Today (4 years)
Lille, France
The CEO Magazine is an iconic, global business media brand founded in 2006 that creates premium content for C-suite executives and entrepreneurs. Operating across major markets in Europe, the Americas, and Asia, it is renowned for its exclusive interviews with world-class leaders, elite corporate events (like the Executive of the Year Awards), and luxury lifestyle coverage.

My achievements at The CEO Magazine:

-> Led the 0-to-1 redesign of a legacy print brand into a mobile- first ecosystem for a premium reading experience for C-level executives, driving a 40% increase in MAU.

-> Reduced navigation depth by 40%, increasing average session duration by 22%.

-> Architected a Self-Service Flow using Figma + Cursor, reducing client onboarding time from days to minutes and cutting manual support tickets by 30%.
Figma B2B SaaS Vibe coding User Research Persona
Uyolo s.r.l.
Co-Founder & Product Designer
CONSULTING AND AUDITS
February 2018 - Today (8 years and 4 months)
Italy
Uyolo S.r.l. is an innovative, women-led digital company that operates a subscription-based ESG (Environmental, Social, and Governance) Hub to help companies and investors integrate sustainability into their core business.

My achievements:

-> Architected a 0-to-1 self-service ESG engine, transforming complex B2B compliance into a frictionless journey that reduced sales-led onboarding by 50%.

-> Developped UX workflows for Finance & Aerospace achieving 100% data auditability for enterprise regulatory filings.

-> Designed a unified, modular framework that allowed non-technical users to manage high-density ESG reporting with a 90% adoption rate.
User Experience Design Figma AI Strategy & Agentic UX User Research B2B SaaS