Audrey Pogu

By joining the startup in an early stage, I proactively ensure the project and product’s market fit by leading tactical strategies. I quickly built a team as rapid growth occurred and participate in the recruiting process.

• Close work with Sales, CSM and Product teams to align ourselves and create a successful synergy

• Building a 360 B2B marketing strategy to meet ambitious objectives

• UX/UI takeovers and thinkings with internal and externals parties

• Data and funnels deep analysis and corrective actions

• Steer product marketing vision towards targeted prospects

• Management of a team and OKRs follow-ups

• Development and maintenance of external partners’ deliverability over specific expertise

As a Digital Marketing Manager, I got to develop a content strategy to increase our visibility among our B2C and B2B targets as well as generate leads.

With a relatively low budget, I analyzed and optimized every marketing action — from direct acquisition to on-site traffic and media engagement — to ensure a sustainable ROI.

Communication numérique : Webmastering (Réaction de contenu, SEO, UX) / E-Mailing / Community management

Data marketing : Création de campagne Google Ads, Analyse des données et création de Dashboard sur Data Studio