Description

Plus de 13 ans d’expérience en business insights, stratégie de catégorie et de portefeuille, revenue growth management et accélération des ventes dans des environnements FMCG. Capacité avérée à transformer des données complexes en orientations stratégiques claires, à structurer des agendas de croissance à moyen et long terme, et à aligner les parties prenantes autour de stratégies à fort impact, prêtes à être exécutées. Profil de leadership affirmé, avec une compréhension approfondie des leviers commerciaux, des moteurs de marge et de la croissance tirée par le consommateur.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

MIELE
DIRECTOR OF SALES EXCELLENCE & BUSINESS DEVELOPMENT (LEADERSHIP TEAM MEMBER)
August 2023 - August 2025 (2 years)
Le Blanc-Mesnil, France
Shaped and executed business acceleration initiatives by leveraging cross-channel performance analysis and market insights to identify structural growth opportunities.
Contributed to BU go-to-market strategy across portfolio, channels, and route-to-market, ensuring alignment between commercial execution and strategic priorities.
Led the design and deployment of operational and analytical tools (forecasting, performance dashboards, digital ordering), improving decision-making efficiency and commercial effectiveness.
Embedded a Revenue Growth Management mindset into strategic and operational decisions to optimize value creation across the P&L.
Drove strategic planning and performance management processes, linking customer plans and execution priorities to consumer and market insights.
Key Achievements
Digital ordering acceleration: re-launch of ordering tools boosting digital ordering from 10% to 44% in 6months
Strategic Partnership program: Redesign of Partner Segmentation, Salesforce & Territory Evaluation
Crafted & developped decision-making Powerbi dashboards - daily used by all french employees - understudy to deploy centrally.
Revenue Growth Management Sales Excellence Business Intelligence (BI) Strategy Leadership Gestion de projet
Suntory Beverage and Food France
REVENUE GROWTH MANAGER (LEADERSHIP TEAM MEMBER)
AGRICULTURE
September 2022 - August 2023 (11 months)
Neuilly-sur-Seine, France
Led RGM change management, embedding a growth mindset and driving profitability through Pack Price Architecture, mix management, and promotions.
Analyzing promotional programs to enhance efficiency, optimize spend, and improve incremental sales performance.
Partnered cross-functionally with Sales, Finance, and the Chief Commercial Officer to advance the commercial process by developing and implementing robust Revenue Growth Management (RGM) strategies.
Key Achievements
Crafted and launched new promo effectiveness powerbi tool and defined global promo strategy going from -7% ROI to +2%
+6,9M GP via RGM initiatives (i117 of target)
Suntory Beverage and Food France
CATEGORY MANAGER
AGRICULTURE
March 2020 - August 2022 (2 years and 5 months)
Neuilly-sur-Seine, France
Led category strategy at retailer level by analyzing sell-in/sell-out data and consumer panels, delivering assortment, pricing and promotional recommendations to drive revenue and profitability.
Monitored category performance through dashboards and KPIs, identifying growth opportunities and supporting sales teams with actionable recommendations.
Key Achievements
+2pts of Share of shelf on softdrinks and +6pts on sirops
+10% sales of still fruit drinks including +20% sales on Oasis brand