Ash U.

Successfully managed Serpenti (50% of the WBU), driving unprecedented growth +33% in 2021/2019 and +31 % 2022/2021 , doubling the business in 2022 vs 2018. ► Product portfolio

• Product development: led the development of around 60 watches incl automatic working closely with our watch development/design team to drive growth without cannibalizing our core business and drive value creation (average selling price +10% 2022/2019) driven by the reinforcement of our 60K+ offer. ►Watch Business Unit Communication

• Brand Campaign: led the whole process for the WBU by working closely with our Media and Image team to drive awareness and desirability of our iconic products on our brand ambassadors: Zendaya, Anne Hathaway, Priyanka Chopra and Lisa (Blackpink)

• Key Consumption Period: led the topic with our brand communication team to drive conversion through KCP campaigns (Ramadan, Chinese New Year)

• Serpenti75: briefed this major 2023 360 project celebrating the 75th Anniversary of our #1 Bvlgari pillar working synergically with the Jewelry and Accessories Business Unit ►Business management

• Strategic presentations: worked on strategic topics such as 3-year plan, pricing, merchandising assortment, budget, to align priorities and strategy with top management

• Monthly Note: created the first ever WBU Monthly Note, delivering key insights on the business to the global management team including market performances and trends with key actions to ensure business growth

• Forecasts/S&OP:managed the production priorities to ensure value creation and minimize out of stock with business growing faster than production capacity ►Events

• LVMH Watch Week (Singapour/Roma):managed the coordination of one of the key Watchmaking appointments to drive PCO and sales for Business Partners.

• Business Week:successfully coordinated the organization of this key internal business event to present our product plan and strategy to our Directors across the world

• Defined the tablet strategic vision across our key regions (APAC, MEIA, Greater Europe, LATAM) for brands such as Excellence, Swiss Classic, Les Grandes, Lindor

• Led the innovation pipeline for emerging markets from product development to 360 plans including visual identity, dedicated TVC and digital assets.

• Optimized portfolio and display sourcing to drive efficiency and led the salt removal on all the tablet portfolio in close collaboration with markets and plants.

Within the Commercial Team, the India Affairs team is in charge of unleashing the growth potential for India and the diaspora across the world (USA, UK, Singapore, UAE), working towards defining the right strategy to unlock the growth through knowledge, client data analysis and client treatments for HNWI

• Developed in-depth business intelligence on India (resident/travelers) & Indian diaspora opportunity to build strategic plans based on quantitative and qualitative insights

• Managed a product focus project with Indian HNWIs clients to understand specific needs regarding products and client treatments to improve assortment

• Delivered all key strategic presentations for the top management and external presentations such as Comité Colbert summarizing the luxury opportunities in India