About Arthur
English
Native or bilingual
Spanish
Fluent
Experience
- Dive and Sail IndonesiaConsultant MarketingLUXURY GOODSMarch 2017 - November 2017 (8 months)Paris, FrancePlanning & Implementation of a Facebook Remarketing campaign dedicated to retargeting the client’s database to make them convert on the websitePersonalized support in remodelling the website structure to optimize conversionsEffective integration of the Paid Social activity within a multi-channel marketing strategy (FB/Adwords/Emailing/SEO)Daily management of their Facebook Marketing activity: campaigns setup combined with effective ongoing optimisations and reporting on a weekly basisHelping the client to enriching efficiently its CRM database (to be used as Custom Audience on Facebook) for future partnerships with French and foreign scuba diving clubs
- NextGen MediaLabPaid Social ManagerDIGITAL AND ITOctober 2017 - Today (8 years and 7 months)Paris, FranceAcquisition-Création campagnes Facebook & Instagram pour acquérir plus de trafic qualifié sur le site web-Test de différentes d'audiences pour trouver la plus qualifié-Test d'au moins 3 différents contenus publicitaires-Épuration des campagnes les moins performantes.-Rapport Hebdomadaire
- Wonder JewelersMarketing Director AssistantLUXURY GOODSAugust 2016 - February 2017 (6 months)Los Angeles, United StatesActive participation in brainstorming and implementing the new promotion initiativesDevelopment and execution of the AdWords strategiesDaily management of AdWords campaigns while monitoring all key performance metricsProviding detailed client’s analytics reports with smart insights and recommendations (i.e. new creative assets needed, appropriate innovation and activity improvements; etc.)Weekly analysis of the diamond market to provide tailored marketing approachesCo-ordination of the transition of the Facebook activity between the client and its Social Media service providerDevelopment of Facebook and Instagram Campaigns through the whole conversion funnel to drive Traffic/Prospects/Website conversions/Remarketing to increase ROI
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Education
- BSC IN INTERNATIONAL BUSINESSNeoma Business School2017