Arnaud Huvelin

Designing and scaling new service-based business models across multiple sport categories.

I work at the intersection of strategy, product and business to help Decathlon transition from a product-driven company to a service and platform-driven ecosystem.

💡 Designed new revenue streams (rental, subscription, insurance, marketplace, digital services)

🤝 Partnered with sport brands, retail and digital teams to align strategy and execution

📊 Structured monetization models and go-to-market strategies

🚀 Supported teams from idea → validation → launch

🌐 Built strong internal network to unlock cross-functional collaboration at scale

Focus: transforming a global retail leader into a service-based platform.

Acted as a strategic partner to intrapreneurs to build new ventures within EDF.

💡 Defined market positioning and priority segments

📈 Built early customer pipeline and validation strategy

🚀 Contributed to shaping business model and venture direction

Focus: turning corporate innovation into real business opportunities.

Built and scaled an industrial IoT startup helping factories identify inefficiencies on production lines.

💰 Raised €1M (angels, BPI, bank financing)

👥 Hired and led a team of 10 people

🏭 Deployed solution across 100+ industrial clients

📈 Designed product, sales and go-to-market strategy from scratch

⚡ Navigated full startup lifecycle from 0 → scale → shutdown

The company was ultimately shut down due to lack of product-market fit — a defining experience that strengthened my ability to make fast, high-stakes decisions and focus on what truly creates value.