Arnaud Guedj

In my present role, I am developing/deploying growth strategy via interactive end-to-end engagements activities for all key focus customers, creating customer acquisition and retention to set up customers database and develop lifetime value through demand generation and CRM programs. I am reforming campaigns planning for students, gaming, and LenovoPRO segments, such as cadence and content to improve efficiency and return on traffic, conversion, and sales, managing user experience enhancements through customer journey analysis to improve overall customer satisfaction, as well as communicating with markets executive steering committees' members for webstores launches, key processes and strategies. Some of my key accomplishments are:

● Increased SMB year on year sales by +37% in 2022 through acquisition programs.

● Monitored LenovoPRO SMB footprint extension by rolling out in 15 markets across EMEA.

● Led cross-functional worldwide team of 10 people to enhance performance.

● Grew registration to stores by +120% year on year.

Here, I formulated and executed robust strategies, acquired desired results in e-Commerce and digital sector in all online sales routes across France, Italy, Spain, and Portugal, and monitored South e-Commerce budget, such as advertisement/return on ad spend, products lines sales development, margin, and operating income. I modified data-driven BMS (Business Management System) for demand generation programs and business reviews, acted as focal point of contact team members, executive leadership, and cross functional partners. I created marketing strategies aligned with market specificities to determine highest conversion rate and customer satisfaction. Key accomplishments:

● Efficiently accomplished double digit growth each year and stabilized online market share at 19% in five years.

● Enlarged e-Commerce presence via Italy/Iberia businesses and attained 50% of total south region online sales.

● Achieved Sales Excellence Award in fiscal year 2017 through exceptional performance (above 130% attainment vs target for 3 consecutive fiscal quarters).

● Hired and trained multi-cultural team of 5 people to implement key initiatives and prioritization as well as led career growth, personal development, and cross-functional relationships.

As a member of the executive steering committee of France, my first role at Lenovo was to execute commercial and go-to-market strategies for the Lenovo France ecommerce website. I initiated promotions and marketing programs including affiliates, SEO, SEM, CRM, and social media. I also developed a robust portfolio including exclusive products for the website. I redefined merchandising across the website based on data analytics to provide a better user experience. Key accomplishments:

● Achieved double-digit growth to establish online market share at 12% in four years.

● Enhanced the website to improve user experience, customer journey, and payment methods to double the conversion rate.

● Reached customer satisfaction index at 85% the last 3 years.