Description

Independent consultant supporting leadership teams on brand strategy, positioning, portfolio architecture, innovation and go-to-market execution.

Focused on complex growth and transformation challenges for global brands, scale-ups and agencies, across international markets. Mainly working on:

• Brand strategy & positioning

• Go-to-Market strategy, launch orchestration & portfolio prioritization

• Senior advisory to Brand Directors, CMOs and founders

• Collaboration with strategy and creative agencies on high-stakes assignments

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

OWL ME UP
Strategy & Marketing Consultant
CONSULTING AND AUDITS
January 2026 - Today (6 months)
France
Independent consultant supporting leadership teams on brand strategy, positioning, portfolio architecture, innovation and go-to-market execution.

Focused on complex growth and transformation challenges for global brands, scale-ups and agencies, across international markets. Mainly working on:
• Brand strategy & positioning
• Go-to-Market strategy, launch orchestration & portfolio prioritization
• Senior advisory to Brand Directors, CMOs and founders
• Collaboration with strategy and creative agencies on high-stakes assignments
Consulting Innovation Go-to-Market (GTM) Strategy Marketing Branding & Identity
PepsiCo
Senior Global Strategy & Innovation Manager
AGRICULTURE
January 2025 - Today (1 year and 6 months)
• Leading 2 top-priority global Snacks transformation initiatives
• Designing future portfolio vision, brand positioning & innovation roadmap
• Developing GTM strategies with key markets across North & Latin America, Europe & the Middle East
• Driving cross-functional alignment and leading multiple strategy & creative agencies
Marketing Global branding Communication Conduite du changement Innovation
PepsiCo
Senior Global Brand Manager
AGRICULTURE
January 2020 - December 2024 (4 years and 11 months)
New York, United States
• Defined multiple Global positionings, GTM strategies & International expansion plans (brands: PopCorners, SunChips,...)
• Led global innovation projects incl. Lay's & Doritos extensions
• Developed several communication platforms, media strategy & A&M modeling
Marketing Go-to-Market (GTM) Strategy Communication Innovation Branding & Identity