About Armand
J’interviens pour débloquer et scaler rapidement la croissance & les revenus des startups et scale-ups.
Avec une approche orientée résultats, je m’intègre à vos équipes en tant que CMO / CRO à temps partiel, pour piloter vos stratégies de croissance & vos objectifs de revenus avec un seul but : scaler vite, et intelligemment.
Résultats récents :
📈 De 20k à +1M d’utilisateurs en 12 mois pour une app B2C, grâce à une stratégie full-funnel et un pilotage data-driven de la growth.
🥇 App classée Top 1 App Store dans sa catégorie pendant 6 semaines, en 2024, grâce à une stratégie d’acquisition multicanale et ASO avancée
💰 +13M€ de budget piloté en 2024
Mon rôle :
Un sparring partner stratégique, mais aussi un leader opérationnel capable de :
- Définir une vision de croissance claire et réaliste
- Mettre en place la stratégie AARRR pour structurer l'acquisition, la rétention, la monétisation
- Manager et/ou structurer vos équipes internes / externes
- Prioriser les actions selon l'impact business
Expertise sectorielle :
- Applications mobiles
- Produits B2C & SaaS B2B
- Assurance, services financiers
Compétences clés :
- Stratégie Growth & Data analyse (AARRR, CAC/LTV, cohortes, scoring…)
- Pilotage de campagnes Paid (Google, Meta, TikTok, Snap)
- Structuration et direction d’équipe marketing (in-house & freelance)
- Conversion Funnel & Landing Pages (AB testing, UX, optimisation)
- SEO & ASO (audits, optimisations, netlinking)
- Emailing & Automation (séquences, triggers, onboarding)
- Création d’assets (vidéos UGC, visuels, storytelling)
- Gestion de campagnes influence & média (nano → méga)
Formation :
Double Master Management, Tech & Innovation – UC Berkeley (USA)
French
Native or bilingual
English
Native or bilingual
German
Basic
Can work on-site
Paris (up to 50km)
Experience
- YnstantCMOTRAVEL AND TOURISMOctober 2023 - September 2025 (1 year and 11 months)Paris, FranceStructured and led the full marketing and growth strategy at Ynstant, with a strong focus on acquisition, brand awareness, and revenue generation. Built the team, processes, and roadmap to scale efficiently. Scaled the user base from 20K to 1M+ in 12 months through a data-driven, full-funnel approach. Drove the app to #1 in its App Store category for 6 weeks in 2024. Managed over €13M in marketing budget.
- SharelockSenior Growth & Marketing ManagerBANKING AND INSURANCEJuly 2022 - December 2023 (1 year and 5 months)Paris, FranceLed growth and marketing strategy at France’s leading bike insurance startup. Scaled the customer base through performance marketing, CRM, SEO, and strategic partnerships. Oversaw full-funnel operations and managed cross-functional growth and brand teams.
- AlbumsHead Of GrowthSOCIAL NETWORKSDecember 2020 - March 2022 (1 year and 3 months)Paris, FranceLed the launch and global growth strategy for a secure photo & video sharing app. Oversaw user acquisition, retention, and brand development across multiple channels. Managed paid media (Google Ads, Apple Search Ads, TikTok, Meta), SEO, retargeting, and partnerships. Deployed tracking tools, and analyzed performance data for data driven decisions.
Recommendations
Be the first to recommend Armand
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master in Entrepreneurship, Technology and Startup Management, EntrepreneuriatUniversity of California, Berkeley2022Master in Entrepreneurship, Technology and Startup Management, Entrepreneuriat
- Master in management, Programme Grande École Msc Entrepreneurship & InnovationSKEMA BUSINESS SCHOOL2022Master in management, Programme Grande École