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Aradhana PremkumarAP

Aradhana Premkumar

Social Media & Community Manager

€145/day
Paris, FR
3-7 years

Average response time: 1 hour

About Aradhana

I’m a Social Media and Community Manager with 5+ years of experience building and managing digital communities, creating content, and developing social media strategies.

I’ve managed more than 30 social media accounts across agency, in-house, and freelance environments from managing 10+ client accounts at a marketing agency to working with luxury brands such as Dior and building my own content platform, Araagram, from scratch.

My experience allows me to understand social media from both sides: the brand and the audience.

What I can help you with


Social Media & Community Management
  • Social media strategy
  • Content planning and editorial calendars
  • Instagram, TikTok, LinkedIn and other social platforms
  • Community management and audience engagement
  • Audience growth and engagement strategies
Content & Storytelling
  • Content strategy
  • Reels and short-form video content
  • Social media copywriting
  • Brand storytelling
  • UGC and creator-style content
Influencer & Brand Partnerships
  • Influencer research and identification
  • Outreach and relationship management
  • Campaign coordination

A few results and experiences

  • Managed 30+ social media accounts across agency, in-house and freelance projects
  • Managed 10+ clients while working agency-side
  • Built my own content platform, Araagram, from scratch
  • Generated 1M+ interactions and impressions through my personal content platform
  • Collaborated with 30+ brands across lifestyle, food, travel and fashion
  • Increased LinkedIn performance by 1,468% and followers by 179%
  • Increased client engagement by 40% through structured content planning and community engagement
  • Converted 45+ brands and hosts into partnerships during my experience with Airbnb
  • Worked with Dior on performance marketing campaigns across EMEA and APAC markets

📩 Available for freelance projects, ongoing social media management and one-off strategy or content projects.
  • English

    Native or bilingual

  • French

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • Aaragram (Founder)
    Content Creator & Influencer Marketing
    SOCIAL NETWORKS
    June 2025 - Today (1 year and 2 months)
    Paris, France
    • Built "Aaragram," a Paris-based lifestyle, food, and travel page focused on organic content growth and storytelling and community engagement.
    • Reached 1 M+ impressions in the last 30 days, strengthening my understanding of audience insights and content performance.
    • Collaborated with 30+ brands across Paris and international markets in lifestyle, food, and fashion.
    • Created campaign concepts and content strategies focused on engagement, brand storytelling, and community growth.
    Content marketing Instagram Marketing Social media Video editing reels
  • Green Chilli Brands (Marketing Agency)
    Social Media and Community Manager
    E-COMMERCE
    June 2020 - June 2022 (2 years)
    • Managed social media accounts for 10+ clients across different industries.
    • Managed more than 30 social media accounts throughout my professional experience.
    • Developed tailored social media and content strategies for different brands.
    • Created content calendars covering posts, Reels and Stories.
    • Managed community engagement through comments and direct messages.
    • Increased client engagement by 40% through consistent content planning and audience interaction.
    • Prepared monthly performance reports and recommendations.
  • Christian Dior Couture
    Assistant Performance Marketing Manager
    LUXURY GOODS
    January 2024 - December 2024 (11 months)
    Paris, France
    • Worked on paid search and social media campaigns across EMEA and APAC markets.
    • Managed campaign budgets, ad copy, creatives, product feeds and display/social campaigns.
    • Created paid search ad matrices for product launches and shared them with global markets.
    • Used GA4 and performance data to monitor campaign results.
    • Optimised campaigns based on key KPIs including CTR, CPA and conversions.
    • Created weekly performance reports and shared insights with international teams.

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Education

  • Master's in Marketing Management
    Audencia Business School
    2024
    Master's in Marketing Management

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