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Anukriti AsthanaAA

Anukriti Asthana

Product & Brand Marketer

€150/day
Paris, FR
0-2 years

Average response time: 1 hour

About Anukriti

Marketing professional with experience across healthcare, mobility, SaaS, and financial services, supporting brand and product marketing initiatives in both B2B and B2C environments.

Over the past two years, I’ve contributed to product launches, marketing asset development, competitive analysis, customer engagement initiatives, and go-to-market execution across international and regulated industries. I’m comfortable working cross-functionally with marketing, sales, compliance, and external agencies to turn strategic objectives into practical, market-ready execution.

My experience spans content creation, positioning, campaign coordination, market research, and multi-market communication. More recently, I’ve also been exploring how AI tools can support marketing through content creation, consumer sentiment analysis, research, and go-to-market planning.

Having studied and worked across different countries, I bring an adaptable and collaborative approach, and enjoy working in fast-moving international environments.

Happy to connect and collaborate on marketing, content, and growth-related projects.🙂
  • English

    Native or bilingual

  • French

    Conversational

  • Hindi

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Sanofi,
    Global Brand Marketing Intern
    October 2025 - March 2026 (5 months)
    Paris, France
    • • Supported U.S. go-to-market strategy for Dulcolax gummies, contributing to sub-name evaluation and development of multi-channel promotional assets (social media, TV, YouTube) with cross-functional teams and external agencies
    • • Conducted competitive and e-commerce analysis for the launch, identifying positioning gaps, benchmarking product presentation, and delivering strategic recommendations
    • • Consolidated HCP budget planning across 17 countries, enabling visibility into channel performance and GTM allocation
    • • Produced HCP communications and newsletters, ensuring compliance through close collaboration with MLR teams
  • Degroof Petercam Asset Management
    Product Marketing Intern
    April 2025 - September 2025 (5 months)
    Brussels, Belgium
    • • Developed multi-channel product marketing materials across equity, fixed income, and multi-asset funds, to support sales enablement
    • • Translated complex financial products into clear value propositions in collaboration with portfolio managers, sales, and compliance teams
    • • Developed retail sales flyers in collaboration with FSMA (Belgium's financial regulatory agency) and external translation agencies catering to different markets
  • Eurostar
    Assistant Product Manager
    March 2024 - August 2024 (5 months)
    Brussels, BU, Belgium
    • • Managed subscription product performance and governance, identifying customer improvements across CRM, digital content, and customer support touchpoints
    • • Developed and executed a 10 % price increase for subscription, by devising financial modeling scenarios, impact analysis, and customer communication strategy
    • • Facilitated a cross-functional ideation workshop (8 teams) to develop and prioritize new product concepts through feasibility evaluation

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Education

  • MSc
    MSc
  • Master in Management & MSc
    EDHEC Business School
    2025
    Master in Management & MSc

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