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Anton S.AS

Anton S.

Head of Growth & AI Specialist

€610/day
Bruxelles, BE
8-15 years

Average response time: 1 hour

About Anton

I have extensive experience launching startups and new products/services and building creative go-to-market strategies designed for b2b and b2c pillars. I have been launching products and businesses in various fields such as Communication and Marketing, Software Development, Hardware tech, and currently, HR-Tech. And I have been working with clients such as Engie, BIC, L’Oreal, and the European Commission.

In my previous company Lix Pen Ltd, the marketing strategy that I developed performed so well that it became internationally viral. As a consequence of that viral marketing campaign, Lix Pen Ltd received more than 8000 orders within 2 weeks, which gave the company a circa revenue of 1.2M EUR and tens of millions of impressions/views on the posted content. All this with an extremely modest marketing budget.
In addition, I have created and managed marketing strategy and public relations, which also had fascinating results in the visibility of tens of millions of views and in sales bringing revenue of hundreds of thousands of euros monthly. The product has been covered by leading global media such as Techcrunch, Mashable, Entrepreneur, Wired, etc.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Bruxelles (up to 50km), Anvers (up to 50km), Gand (up to 50km), Liège (up to 50km)

Experience

  • Batenborch International (JobSwappy Spin-off)
    Interim Chief Executive Officer
    HUMAN RESOURCES
    December 2020 - Today (5 years and 8 months)
    Brussels, Belgium
    Responsibilities:
    • Full-cycle Business development
    • Product development and ownership (software development lifecycle (SDLC))
    • Marketing strategies dev. (go-to-market) B2B, B2C, and execution campaigns(SEM, Google Ads, Social Media Ads, Google Tag Manager, Google Analytics etc.)
    • Metrics analysis: CTR, CPA, ROI/ROAS, Cust. LTV, ARPU etc.
    • Develop sales process B2B, personalization and automation of sales processes
    • Develop KPIs to measure the success of the go-to-market strategy and make adjustments.
    • Market and Target Audience audit
    • Operations processes streamline and optimizations.
    • Software development processes streamline and optimizations (Agile)
    • Automation and personalization (marketing and operations)
    • Data-driven research and dev.
    • Team management: working with different stakeholders and cross-functional teams (offshore and multi-cultural teams across time zones).
  • Batenborch International
    Innovation Officer
    July 2019 - Today (7 years and 1 month)
    Brussels, Belgium
    Market research, Idea validation, PoC, Business strategies, Product development, Go-to-Market strategies and operations.
  • Engie Belgium
    Venture builder
    September 2018 - June 2019 (9 months)
    Brussels, Belgium
    Consultancy: create a spinoff with a new business idea in home security services. Responsibilities:
    • Full-cycle Business development
    • MVP and Roadmaps
    • Marketing strategies dev. (go-to-market) B2B, B2C, and execution campaigns(SEO, SEA, Google Ads, Social Media Ads, A/B testing, Google Tag Manager, Google Analytics etc.)
    • Metrics analysis: CTR, CPA, ROI/ROAS, Cust. LTV, ARPU etc.
    • Develop KPIs to measure the success of the go-to-market strategy and make adjustments.
    • Market and Target Audience audit
    • Data-driven research and dev.
    • Team management

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Education

  • Master's degree, Design and Applied Arts
    Académie royale des Beaux-Arts de Bruxelles - Ecole supérieure des Arts
    2011
    Master's degree, Design and Applied Arts

Skill set

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