Description

PR and Influence specialist with 10+ years international experience between Paris, London and Barcelona in the luxury, fashion and beauty industry, combining communications, brand management and retail management.

Naturally cheerful, curious, and federative, enjoying traveling and discovering new artists, I am stimulated by collaborating with creatives and trend-setters to promote brands and I know how to adapt to the cosmopolitan and fast-paced universe of the culture, entertainment and fashion industry. My curiosity and passion make me well aware of the relevant intl press actors, celebrities and opinion leaders.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Barcelone (up to 50km)

PHTP Agency
Director of Talents and Influence
January 2024 - August 2025 (1 year and 7 months)
• Management of business strategies and career development for influencers, celebrities and creatives in fashion and entertainment
• Negotiation of partnerships (digital and physical) , brand collaborations, and growth business opportunities
Marketing d'influence Gestion de projet Négociation Communication digitale Branding
RITUAL PROJECTS Agency
Global Communications & Influence Marketing Manager
October 2021 - August 2024 (2 years and 10 months)
• Define and implement communication strategies for a client portfolio: PUMA,
• Draft and execution of media plans for a various types of product launches (offline/online)
• Development ofthe VIP and Influence network in line with each brand
• Defining and applying the digital activation strategy (identifying talent, making contacts, communicating guidelines, gifting, monitoring and reporting)
• Analyze and report on marketing actions (press coverage and events)
• Organize international PR events (fashion shows, press trip/day) and supervision of local events
• Management ofone team ofone coordinator and PR assistants
Freelance
Freelance PR and Influence Manager
January 2021 - September 2021 (8 months)
Paris, France
- Elaboration et mise en place de plusieurs campagnes de lancement, presse, influence, events
- Clients: Alter, Carne Bollente, Maxmara