Description

Je suis spécialiste CRO et chef de projet e-commerce avec 3 ans d'expérience dans le secteur sport et retail (SPORT 2000, Ekosport-rent, Fitness Park, Go Sport, Intersport).

Mon cœur de métier : améliorer les performances de conversion de sites e-commerce grâce à une approche data-driven, combinant analyses UX comportementales et expérimentation structurée.

Ce que je peux faire pour vous :

→ Audit CRO de votre site et identification des points de friction

→ Mise en place et pilotage d'une roadmap A/B testing (AB Tasty, Kameleoon)

→ Analyses UX & comportementales (Microsoft Clarity, ContentSquare)

→ Recommandations d'optimisation du tunnel de conversion

→ Suivi de la performance via vos outils analytics (Piano Analytics, GA4)

Diplômé de KEDGE Business School (Grande École) et d'un MBA Sport Business, j'interviens en remote sur des missions ponctuelles ou récurrentes.

📩 Disponible pour échanger sur votre projet.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

SPORT 2000
E-commerce and CRO Project Manager
November 2025 - Today (7 months)
Égly, France
In charge of the digital and e-commerce strategy for the ski rental brands of the Ceraclès Group (Sport 2000 and Ekosport-rent), I oversee the full digital value chain :
• • CRO Strategy : managing the experimentation roadmap via AB Tasty and Clarity (A/B tests, personalizations, UX patches), conducting behavioral and UX analyses to optimize online journeys
• • Digital Project Management : PSP migration, CMS page redesign, optimization of the user experience and conversion funnel
• • Collaboration Management : coordinating the development agency and creative agencies
• • Omnichannel Communication Strategy : SEO/GEO, social media, website
• • Managing paid acquisition with agency Peakace
• • Data & Performance : e-commerce KPI tracking and data analysis via Piano Analytics and IBM Cognos
Fitness Park
E‑Commerce and CRO Project Manager
September 2024 - September 2025 (1 year)
Paris, France
• • Digital Project Management (optimized subscription journeys, enhanced user experience, internationalization of subscription processes)
• • Collaboration with external partners (creative agencies, technical teams including Resamania)
• • Agile rituals management: sprint planning, retrospectives, and backlog monitoring
• • E-commerce KPI tracking to optimize project performance
• • UX analysis: ergonomic and functional optimization recommendations using tools such as @Content Square
• • A/B testing roadmap management (with @ABTasty) to improve user journeys
• • Functional specifications and requirements documentation
• • Functional testing and regular benchmarking to ensure quality and relevance of proposed solutions
INTERSPORT FRANCE
E‑Commerce Project Manager
May 2023 - July 2023 (2 months)
Paris, France
• • Designed and presented conversion optimization recommendations to the project team (cross-sell, upsell, bundle offers)
• • Conducted market research and e-commerce benchmarks
• • Discovered and trained in the role of E-commerce Project Manager