Description

Antoine, 35 ans.

Marketeux, commercial, entrepreneur, je veux contribuer à des projets à impact positif !

12 ans d'expérience professionnelle :

- 8 ans chez United Biscuits (BN, Delacre, Délichoc...) à des postes marketing et commerciaux.

- 4 ans dans le milieu entrepreneurial :

Co-fondateur de Wopilo.

Compte-clé international chez Seelk, agence e-commerce.

Business developer chez Midi:Quinze, agence d'identité visuelle.

Directeur marketing et commercial de Vitaline.

Consultant marketing pour forlife. Paris, Appelle Ton Coach et Ripayon.

Solides compétences en :

- Marketing stratégique : études de marché, business plans, positionnement de

marque, branding, stratégies média (ATL+BTL), offres, packaging,

développement produits, conseils aux dirigeants.

- Marketing opérationnel : créations de contenus, street/in-store marketing, social media, RP, Facebook ads, SEA, SEO, CRM.

- Commercial : générations de leads, gestion de comptes, négociations

commerciales.

- Distribution : wholesales : grande distribution / E-commerce: Shopify, Amazon, Kickstarter / Retail.

Languages

French
Native or bilingual
English
Fluent
German
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Freelance - Conseil
Strategic Marketing / Growth Marketing / Sales Consultant
CONSULTING AND AUDITS
May 2020 - Today (6 years and 1 month)
Paris, France
- Strategic marketing: elaborated markets researches, defined brand positioning, products offer, pricing strategy and marketing plan, mentored entrepreneurs

- Operational marketing: developed the shop concept for a POS opening

- Clients: forlife. Paris, MTH Coaching, Ripayon
Stratégie d'entreprise Identité visuelle Stratégie commerciale Branding Shopify Brand content mentoring retail Stratégie de communication Réseaux sociaux
Vitaline
Head of Marketing and Sales
AGRICULTURE
December 2018 - May 2020 (1 year and 5 months)
Paris, France
- Marketing: defined the product strategy: range architecture, value proposition, launch of cereal bars (4 references) and new varieties of powders (3 references), formulations optimizations, packaging redesign

- Sales: developed the distribution strategy and established a partnership with Casino group: distribution of the range in 240 POS Monop', Casino and Go Sport

- Communication: managed press relations (TF1 news, Startup begins video...), partnerships and influencers

- Funding: elaborated the marketing and sales strategy for the S1 2020 fundraising (Seed)

- Management: recruited and managed a team up to 7 people
Marketing e-commerce développement produit SEO Facebook Marketing trade negotiations Shopify Stratégie d'entreprise Stratégie commerciale grande distribution brand content Business plan relations presse SEA mentoring CRM Amazon
Seelk
International Key Account Manager
E-COMMERCE
April 2018 - November 2018 (8 months)
Paris, France
- Managed accounts revenue = 4 M€: +100% yoy / Marketing budget = 650 K€ FY

- Management of key accounts (Church & Dwight, Coty, Procter & Gamble): managed the products commercialisation on Amazon: optimization of the products pages (conversion +20% on average), SEO, marketing campaigns, internal and customers reporting

- Negotiation: ran commercial negotiations with Amazon France and UK, renewed the contract of the agency's top client thanks to the commercial strategy put in place

- Management: 4 people
stratégie comerciale CRM Amazon e-commerce trade negotiations