Description

Fort de 20 ans d’expérience en marketing digital & e-commerce, je possède une expertise avérée en search marketing (SEO & SEA), UX, CRO, Web Analytics, mobile et réseaux sociaux.

Leader stratégique dans l’élaboration de plans d’optimisation innovants pour stimuler la croissance et améliorer la visibilité de la marque, j’ai une appétance particulière pour les environnements internationaux et les projets e-commerces à forte volumétrie, nécessitant une maîtrise des enjeux organisationnels, techniques et de la data.

Ma passion pour l'analyse et l'innovation me permet de répondre efficacement aux défis complexes du monde numérique, tout en apportant une vision stratégique et opérationnelle à chaque projet que j'entreprends.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Clarins
Head of SEO Strategy
February 2020 - December 2023 (3 years and 10 months)
Île-de-France, France
Managed the global SEO strategy. Scope: 34 countries, 11 languages, 100+ stakeholder

● Management of a team of 3 people: one technical SEO specialist for SFCC and two freelance copywriters.
● Redefinition of the project scope and roles (RACI) between the "global" team and local SEO agencies;
● Co-leading, alongside the digital brand management of Clarins, the global editorial SEO strategy;
● Responsible for SEO developments of the Salesforce Commerce Cloud (SFCC) e-commerce platform;
● Study and implementation of a "Generative AI" POC (Proof of Concept) with ChatGPT on SEO use cases: store locator content, meta rewriting, product descriptions, etc.;
● Environment, stack: SFCC, Qlik®, Jira, Confluence, Monday, Google Drive, Microsoft Office 365, Google Cloud API, WordPress, Google Analytics, Google Search Console, Screaming Frog, Majestic, SEMRush, Botify, ChatGPT, Data Studio, Looker, HTML, CSS, Javascript, JSON-LD, SQL, Regex.
WILCO
Mentor Growth Hacking
February 2015 - February 2020 (5 years)
Île-de-France, France
Wilco is a startup incubator based in Paris. Helped Startups (Onepark, Paycar, Pharma Express...) on :
- SEO, SEA
- growth hacking
- inbound marketing
- Branding
Convertics (Freelance)
Senior Search Marketing Consultant
March 2009 - February 2020 (10 years and 11 months)
Paris Metropolitan Area, France
Worked as a freelance search consultant, from pre-sale to functional testing, with a number of French based web Agencies (SQLI, Insign, Image & Strategie...), working on various projects (fixed-price contracts) including Delsey, Axa, Bain & Company, BNP Real Estate, OGF and Bouygues Immobilier, book-a-flat.com amongst others. Work also as a consultant/ contractor with a number of French e-commerce websites and startups. See details below.