Description

Après près de 5 années passées chez Ogilvy (groupe WPP) en tant que Paid Social Manager, expérience durant laquelle j'ai pu gérer des clients locaux et internationaux (Nestlé bébé, HSBC, Chanel, Louvre Hôtel, Cofidis) sur des problématiques de branding et de performance sur la partie d'achat d'espace sur différentes plateformes (Facebook, Instagram, Twitter, Linkedin et Snapchat).

Je propose aujourd'hui mon expertise en achat d'espace (mise en ligne, optimisation et reporting) et en stratégie (réponse aux appels d'offres, stratégie annuelles...) chez l'annonceur ou en agence.

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 10km), Marseille (up to 10km), Montpellier (up to 10km), Lyon (up to 10km)

Freelance, self-employed
Freelance - Paid Social
June 2019 - Today (7 years and 1 month)
Full experience - Paid social: - Paid strategy & New business - Setup, check, optimisation - Reporting and automation - Training & onboarding - Account management - Team management Luxury, Automotive, Retail, Gaming and CPG brands Facebook ads, Instagram ads, Twitter ads, Linkedin ads, Snap ads, Pinterest ads, Google Analytics
Social Lab Group
Paid Social - Manager
January 2017 - May 2019 (2 years and 4 months)
Région de Paris, France
Managing a paid media team (7 people) in Paris - Human Ressources - Trainings - Finance - Planning - Buying Working on key accounts : Golden Tulip, Chanel, HSBC
Social Lab Group
Social Media Campaign Architect
September 2014 - December 2016 (2 years and 3 months)
Paris
Manage social media platforms for Social Lab clients : - Paid Media management on Facebook and Twitter with several objectives (Awareness, Traffic, Conversions...) & day-to-day optimisation - Community Management on Facebook : create content in line with the tone of voice of client’s brand and encourage all conversations. - Analysis and presentation of the results to the client - Data Analysis & Audits on social media platforms Clients : Nestlé bébé, Leclerc, Henkel, Vittel, La Laitière...

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Specialized Master in Digital Marketing & Project Management
SKEMA Business School
2015
Digital Marketing : E-CRM & E-Mailing, Brand Management, Social Media, Advertising & Sales Communication, E-Commerce, Mobile Strategy, Web Analytics Project Management : Innovation Marketing, Project Management, Product Management Economic Intelligence, Advanced Strategy, Responsibility ----------- Business Models, Strategy, Marketing Innovation, Taxation Financing & Investment, Negotiation, Corporate Law Risk Management & Information - Communication
Degree in Economics
SKEMA Business School
2014
Marketing and Project Management, Economic Intelligence, Finance : Statistics, Financial Markets, Management Accounting Human Ressources, Corporate Law, Negotiation

Check out Anthony's education

Media buying & planning
Facebook
2018
Media buying & planning
Facebook

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Anthony I.

Paid Social Manager

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