About Anthony
🎯 Consultant en stratégie marketing & croissance digitale
👨💼 +10 ans d’expérience | Google, Rocket Internet, Taskrabbit, Techstars, Station F
🌍 Spécialisé dans l’acquisition, le branding et le développement de marketplaces, apps & SaaS
Je vous accompagne pour accélérer votre croissance, structurer vos actions marketing et développer une marque forte et performante. Mon approche est à la fois stratégique (vision long terme, priorisation, positionnement) et opérationnelle (canaux, contenus, performances, outils).
💡 Mes expertises principales :
🔹 Stratégie marketing & growth
• Audit de votre acquisition et tunnel de conversion
• Structuration de votre plan marketing 360° (Paid, SEO, CRM, Influence, Partenariats…)
• Lancement ou repositionnement de produit / service
• Optimisation de votre budget pub & performance (Meta Ads, Google Ads…)
🔹 Branding & positionnement
• Storytelling, plateforme de marque, pitch deck
• Création de campagnes impactantes (ex : TV, YouTube, OOH, influence, presse, medias digitaux types Brut, LeParisien, Ulyces…)
• Développement d’un discours cohérent sur vos canaux (site, emails, réseaux sociaux)
🔹 Écosystèmes startups & partenariats
• Mise en relation avec des startups ou partenaires tech selon vos besoins
• Organisation d’événements (physiques ou digitaux) avec forte visibilité
• Animation de communautés B2B ou B2C (via newsletters, Slack, événements, etc.)
✅ Mes références incluent :
Google, Rocket Internet, Taskrabbit, Techstars, Station F, PMU Partenaire, Dailymotion, et plus de 50 startups accompagnées (dont plusieurs ayant levé +50M€).
📍 Basé à Paris – Disponible pour des missions en remote ou sur place.
Discutons ensemble de vos enjeux et voyons comment je peux vous aider à passer un cap.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- TaskrabbitCountry Marketing Manager FranceJanuary 2024 - Today (2 years and 6 months)Paris, FranceLed Taskrabbit’s go-to-market and growth strategy for France, owning the full local marketing plan across all acquisition, engagement, and brand channels, in close alignment with global teams and country leadership.Orchestrated 360° marketing campaigns across Paid Social, SEM, Programmatic, YouTube, TV, OOH, Influencers, and Affiliate channels, achieving significant uplift in brand visibility, user acquisition, and conversion performance in key metro areas.Built high-impact local partnerships and activations, including collaborations with media outlets, creators, and event partners, to boost demand and reinforce Taskrabbit’s positioning in the French home services market.Owned the full channel mix and performance tracking, optimizing spend and creative strategy to scale efficiently while maintaining a strong ROAS and CAC targets in a multi-sided marketplace environment.Championed the Tasker partnership experience, turning Tasker feedback into actionable insights that informed improvements to operations, onboarding, and retention—strengthening supply-side satisfaction and platform NPS.Worked cross-functionally with global and local teams (Design, Ops, Data, Product, Localization, and IKEA Partnerships) to align marketing with product priorities and deliver cohesive, locally relevant experiences.Acted as the voice of the French market internally, shaping Taskrabbit’s roadmap with insights on user behavior, market-specific trends, and competitive benchmarks—ensuring Paris remained a focus for innovation and growth.
- Explorz, Bliss CoachCo-Founder, CMOJanuary 2023 - January 2024 (1 year)Paris, France• GTM and scales UA at $0.05 CPI (20x better than the industry average.• Backed by Sequoia & Accel Scouts, ISAI — 300k+ players worldwide.• Ranked Top 10 apps in France, 17k+ reviews in less than 2 months
- PMU PartenaireStrategy & Operations ManagerJanuary 2020 - January 2022 (2 years)Paris, France• Oversaw strategy & launch in African markets (budget, compliance, partners).• Managed GTM, ops & finance across 8 countries and 5 currencies.• Streamlined local banking and financial flows.
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Education
- Adwords Fundamentals CertificationGoogle2015
- Master Grande EcoleNEOMA Business School2015