Anshika Jain

• ● Developed and executed a 0→1 go-to-market strategy for an experience brand targeting Gen Z: defined market positioning, consumer segmentation, and growth roadmap; drove early audience acquisition through strategic influencer partnerships and content-led brand building.

• ● Led end-to-end business operations across sales, financial planning, venue partnership development, and on-ground execution; managed full P&L accountability for each event cycle, driving community growth and repeat engagement among target audience.

• ● Owned global editorial strategy and governance for L'Oréal Groupe's corporate Instagram and LinkedIn across 40+ brands and 4 divisions, managing compliance, brand safety, and crisis response in a high-stakes environment.

• ● Delivered 8 global campaigns and 6 digital platform projects end-to-end; aligned stakeholders across Corporate Communications, PR, and brand teams; independently managed freelancers across priorities, blockers, and delivery quality.

• ● Identified inefficiency across 40+ brand touchpoints; designed a standardization framework across 4 divisions, cutting production cycle by over 50%; authored the Group's first-ever corporate website playbook, adopted by 30+ markets.

• ● Identified GEO as an emerging strategic risk; built the business case, led agency evaluation on GEO and SEO capability, and briefed senior leadership: embedding the initiative into Group digital strategy.

• ● Built a monthly performance reporting system tracking website KPIs across 5 zones and 40+ markets; proposed a gamification feature for an immersive platform that was implemented live and recognized by Group leadership.

• ● Conducted comprehensive brand equity audit across 1,500+ assets in 8 international markets in a major rebrand, identifying compliance gaps & enforcing brand governance standards to protect commercial and visual consistency.

• ● Led 3 international retail activation projects (Paris, Milan, Sydney), managing cross-functional stakeholder alignment, B2B2C commercial activation development, and consumer journey optimization to drive sales performance and brand engagement.