About Anouk
In the digital department, my role is to manage the client service and the e-commerce website to drive business and increase awareness of the brand.
Enjoying working in an agile environment, I uncover insights through web analytics about customer behaviour on the website, I then turn these observations into actionable results designing and providing better online experiences.
The future will be driven by an omnichannel experience both online and offline with aligned shopping experience.
My day-to-day work includes paid search optimizations, SEO, E-merchandising (launch of new products, product grids enhancements), client services strategy, CRM, driving omnichannel mindsets with stores, launch of new features to enhance client experience and much more.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- LOUIS VUITTONDigital Manager Middle-EastSeptember 2021 - Today (4 years and 9 months)Dubai - United Arab EmiratesIn charge of the Digital retail & Ecommerce team for the Middle-East Region (8 people on CSC & Ecom topics)- Manage & Grow E-commerce business to stay #1 brand website in the Region- Responsible of 8 websites : UAE, KSA, Kuwait & Qatar (local content, e merch, new features )- Develop & Roll-out of all Digital & Omnichannel opportunities- Develop the Louis Vuitton online presence through local performance marketing (SEM, SEO & Newsletters)- Responsible of Client Service team with the aim to develop top clients relationships
- LOUIS VUITTONE-retail Manager FranceJune 2020 - January 2021 (7 months)Paris, France
- ChanelInternational Digital Project ManagerSeptember 2018 - June 2020 (1 year and 9 months)Neuilly-sur-Seine, France• Digital amplification of events/ pop-ups through the different digital touchpoints (chanel.com/ CRM/minisite)• Improve visibility of all in-store activities by creating, developing and setting up new pages on the website• Create & amplify a seamless experience in between online and instore (online bookings, store locator)• Guarantee operational execution of emails integration
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Education
- SMIB, Strategy and management of international businessESSEC Business School2016SMIB, Strategy and management of international business
- M2, DigitalInstitut Supérieur de Gestion2014M2, Digital