Description

Experte en acquisition et performance digitale avec 15 ans d’expérience internationale (Europe, US, Asie), j’aide les entreprises à accélérer leur croissance et structurer leurs leviers marketing. J’interviens sur l’acquisition clients, le CRM, le SEO/SEA et l’optimisation de funnels pour générer des résultats mesurables et scalables. Mon atout : une forte capacité d’adaptation à tout secteur, cible ou marché, alliée à une rigueur d’exécution et une écoute stratégique. J’ai conduit des transformations digitales et piloté des équipes locales et internationales, en installant une culture ROI, data-driven et orientée impact.

Industry field of expertise

Languages

German
Native or bilingual
English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris 19e Arrondissement (up to 50km)

Babilou Family
Head of Marketing & Performance
EDUCATION AND E-LEARNING
June 2020 - June 2025 (5 years)
Bois-Colombes, France
Key missions:
• • Designed a full-funnel acquisition roadmap (SEO, SEA, SMA, CRM, CRO)
• • Led strategic HR transformation project of strong business impact, –15 pts turnover
• • Built KPI dashboards for C-level reporting, optimized P&L (staffing vs revenue)
• • Interim leadership of France marketing team (8 FTE), scaled performance rituals in 10+ markets
CRM acquisition de leads Pilotage de la performance Full funnel Marketing coordination internationale
Aptus Health
Market Manager Germany
PHARMACEUTICALS INDUSTRY
June 2016 - May 2020 (3 years and 11 months)
Paris Metropolitan Area, France
Owned Germany go-to-market and user acquisition strategy for Univadis.de, a global leading health platform serving 4 Millions HCPs worldwide across 91 countries.
• • Drove +60% user growth and +40% engagement through digital, direct and event marketing, audience segmentation, CRM automation, and content personalization.
• • Conducted market research and defined local marketing strategy and executed local adaption.
• • Collaborated with sales, product and legal to drive ad revenue monetization and account pipeline management (MSD) within a highly regulated industry.
Managed internal teams and freelancers; collaborated in agile prioritization frameworks (Trello, Kanban, Jira, Wrike) to enhance UX and
CRM Stratégie webmarketing Méthode agile Fidélisation B2B
American Express
Senior Online Acquisition Manager
BANKING AND INSURANCE
September 2013 - April 2016 (2 years and 7 months)
92500 Rueil-Malmaison, France
Led digital acquisition strategy for premium credit cards in France with a €2M yearly budget.
• • Drove +50% of new sign-ups via digital, including +20% in Platinum Card sales.
• • Managed agency partners and internal stakeholders to execute multichannel campaigns (Display, SEM, Email, Brand Content).
• • Owned end-to-end campaign tracking, legal approvals, and CRO experiments for landing page optimization.
acquisition digitale Programmatique Web analytics Attribution