About Annie
If you want creativity and data to inform your brand’s growth strategy, I’m your person!
As an early editorial leader at PopSugar, I drove impressive growth via SEO and worked closely with the video studio and social media teams. Today, I leverage that experience to help grow brands I believe in. Most recently, I worked with Babylist to launch their TikTok account, going from 100 to 150,000 followers and 3.5 million likes in 4 months.
In my 15 year career, I have worked with innovative brands, like Summersalt, Cora, and Cleo, focusing on content-driven revenue, brand voice, and building out strategic content functions. I regularly call on my passion for both analytics and storytelling to uncover opportunities for growth in audience and influence.
English
Native or bilingual
French
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Babylist TikTok StrategyConsultantE-COMMERCEJuly 2021 - January 2022 (6 months)I worked with Babylist to create a foundational TikTok video strategy. In 4 months, my consulting partner and I helped take the account from 100 followers to 150,000 followers and 3.5 million likes.What We Did
- Tested video strategies including curation, giveaways, original content, and partnerships via TikTok
- Defined how the brand voice extends to TikTok and created content pillars
- Went on a fact finding mission, learning more about the audience and platform
- Measured and experimented
- Created a job description and facilitated hiring a full-time TikTok editor
What Success Looked Like- TikTok rose to 150K followers and 3.5M video likes during 2H of 2021
- Created new channel to connect with consumers
- Increased brand awareness with target consumer audience
- Identified emotional touch points
- Helped hire full-time TikTok expert to lead future growth and innovation
This video strategy set Babylist up for sustained success on TikTok, which has been covered in a Digiday article titled: ‘Our plan is to spend a lot more’: Inside online baby registry Babylist’s TikTok strategy.Babylist is the leader in online baby registries and e-commerce. - Summersalt Content MarketingConsultantFASHION AND COSMETICSJanuary 2019 - January 2020 (1 year)I created and sourced strategic editorial travel content for Summersalt, a leading D2C swimwear and clothing brand.What I Did
- Grew organic audience and increased brand awareness of Summersalt as an authority in the travel space
- Established and managed the style guide, freelancer program, and editorial calendar
- Ensured that each story was search engine optimized, had a promotion plan, and led to sales conversion
- Experimented and measured success over the year-long consulting project, providing insights to use across the brand's marketing function
- Freelance WriterWriterPRESS AND MEDIAJanuary 2017 - Today (9 years and 5 months)I write reported features on lifestyle topics, including parenting, travel, home decor, and fashion and beauty. All pieces are optimized to reach a wide audience on search and/or social media.With over 10 years working as a lifestyle journalist and editor at PopSugar, my original writing now appears in various outlets. Here are some of my favorite articles.
- Why Your Kid Wants to Cuddle With Her Toothbrush // New York Times
https://www.nytimes.com/2020/04/16/parenting/children-bed-toothbrush-lamp.html- 10 Places to Visit If You Love Paris // PopSugar
https://www.popsugar.com/smart-living/Cities-Like-Paris-43614502?stream_view=1- Best French Clean Beauty Products // HiP Paris
https://hipparis.com/2018/12/12/best-french-clean-beauty-products/- The Pros and Cons of IUI, the Cheaper, Low-Tech Alternative to IVF // Blood + Milk
https://www.bloodandmilk.com/the-pros-and-cons-of-iui-the-cheaper-low-tech-alternative-to-ivf/
Recommendations
Be the first to recommend Annie
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Bachelor of ScienceSanta Clara University2006B.S., Political Science