Anne Walrafen

Well done! You have a first prototype or even a perfectly functional product... but are you ready to have Users? to guide them? to listen to them? to support them? to provide them with further product generations?

By working at the heart of your teams, I help you navigate this transition from a technical company to a successful commercial enterprise!

During my last assignment, I established an organised customer service department, and I streamlined a development roadmap to focus on maximum added value from the customer's perspective.

I particularly enjoy ensuring real success for your disruptive technologies whilst making certain that practical aspects are not overlooked.

Critical milestones I can help you with:

• Transitioning from development to market launch – Moving from a technology focus to preparing for clinical or commercial launch.

• Adapting to market or internal changes – Responding to competitive shifts (new competitors, customer feedback, regulatory setbacks) or internal developments (fundraising, strategic pivots).

• Providing interim leadership – Covering key roles in strategic marketing or customer service management during transitional periods.

• Defining your business model –

• Building strategic partnerships – Establishing networks of key collaborations with KOLs, early adopters, beta testers, and other critical stakeholders.